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Mobile Marketing
Transcript
MOBILE
MARKETING
Importance
- Provide customers with honest information
Mobile marketing
Business Ethic
- Protect peoples information.
- Service based on consumers privacy
- Allows consumers to control whether or not the information will continue to be sent
All offers should be clear, honest and complete. Information and the representations sent, are made simple and consistent, in a promotional manner.
- Different approach in marketing, truly
connecting with a device used by people everyday
all the time
- Quick marketing
Send a mass text of 10,000
in minutes with a single click.
Lets get to the point.
- Reach out to consumers through mobile devices
- This allows marketers to send voice texts, SMS texts, picture messages, mobiles applications or even links to specific brands websites.
DMA
- Marketers want consumers to "opt in"
- Marketers should obtain prior express consent
For Example
- Receive a text from “Boloco”
- Offering a FREE burrito
- INTRIGUING!
- Sharing little information for mailing list
- Recieve deals and updates will be sent directly to my smart phone.
- Now the marketer for Boloco would have my consent = "opting in"
- Bring a friend to go get my free burrito!
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