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GROUP 5

Ida Nilsson

Miriam Stierna

Emmy Jakobsson

Tea Andersson

Sofia Koltsida

Suéli Panda

References

MARKETING

DESIGN

Burns, LD, Mullet, KK & Bryant, (2016). The Business of Fashion - Designing, Manufacturing, and Marketing, Fifth Edition,

Fairchild Publications, Inc., New York

  • Location
  • Price
  • CIF

  • Consumer Research
  • Trend 1-5 years
  • Product Research/Market Analysis
  • Fashion week/Tradeshows
  • Social media

  • Showrooms
  • Trade shows
  • Sample lines
  • Social media
  • Development
  • Style
  • Price
  • Sale sample
  • Material (pattern making, buttons)

RESEARCH AND MERCHANDISING

SOURCING

FINISHED PRODUCT

BLAZER FLOW CHART

DELIVIERY

PATTERN AND CUTTING

VALUE ADDITION/SEWING

  • PDS
  • Pre production sample
  • Deadline

FABRIC

DISTRIBUTION

AND RETAILING

FABRIC PROCESSING

  • Lead time
  • Packing
  • Colour
  • Finish

PRE PRODUCTION

YARN

COLOUR/WASH

PRODUCTION

FIBER

SHELL

LINING

56% polyester

44% viskose

64% polyester

34% viskose

2% elestane

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