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Dyesol Case Study
Matt Lane and Yash Sampat
Discussion Questions
1. What are the advantages and disadvantages of Dyesol's venture with Tata Steel?
2. What were the advantages and disadvantages of Dyesol's venture with Pilkington
3. Should Dyesol look to aggressively form licensing agreements (or alliances) with other firms?
4. What mechanisms do you believe should be in place to help ensure that Dyesol's objectives (and its partners) are met in its collaborative relationships?
Joint Ventures
Dye Sensitized Solar Cells (DSC)
- Tata Steel: $26 billion in 2011, Indian, 5th largest
- Create world's largest DSC module with Dyesol
- Installing "Solar Steel" by 2012
- Risk for reverse engineering
- Pilkington: $373 million in 2011, UK, 1st sheet glass
- 50/50 joint venture - DyeTec Solar
- Coating sheet glass with DSC - 1st to do this
- Market reception highly uncertain
- Low-cost thin-film solar cell
- Generate electricity sunlight as plants
- DSC uses porous-titania nano structures
- Chlorophyll is replaced by long-lived dye
- Two step photovoltaic process instead of one
- Cheaper in inputs and manufacturing
- Engineered into tough, flexible sheets
Dyesol House of the Future
Dyesol History
- 60's: Scientific Breakthrough - Illuminated Organic Dyes generate electricity
- 70's and 80's: "Artificial Photosythensis"
- 1988: Michael Gratzel discovers nanotech
- Creates Gratzel cell with Brian O'Regan - Becomes early version of dye solar cell
Dyesol is Born
- Sustainable Technologies International + Greatcell Solar + Ecole Polytechnique Federale work 14 years to commercialize Gratzel Cells
- Could not get investors to scale up - risk
- Form Dyesol in 2004
- Supplier of technology
- Enter joint ventures with Tata Steel and Pilkington
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