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The mission of the Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
Creativity + Innovation = Products
Long term view or vision of what an organization wants to become
Customer needs and wants
Who are the customers?
What is the core competency?