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"It's Halftime America"
35
GOAL!
THE END
How I Supported My Claim
"These images evoke a sense of pride among the families because throughout the commercial we have seen tough times; these people are viewed as the doers during those times."
"This ad implies that buying American made automobiles could actually help the country and ensure our success."
"The ending phrase is a big testimony to nationalism and gratification in where you live, where you've come from, and how you get to be where you are."
Sources
http://mannerofspeaking.org/2012/02/07/its-halftime-in-america-an-analysis/
http://campaignstops.blogs.nytimes.com/2012/02/06/its-halftime-in-america/
Why I Chose This Commercial
"It's Halftime America"
- Clint Eastwood
- Nationalism
- Dialogue
- A speech does not have to be long to be effective
- Rhetorical devices
- Chrysler ad or an Obama re-election ad?
How I Supported My Claim
"The words project a relatable story because most Americans have been involved in some sport of competitive."
"The camera then moves to a front porch with a couple of chairs as Clint Eastwood says 'It's halftime in America, too.'"
"All of these things have to do with pride because it takes dignity and motivation to push through a stressful time."
"The emotional tone and trustworthiness of this saying along with the imagery of the machines in the car factory, and people working on them, is what appeals so much to the audience"
My Claim
"The endorsement of Chrysler vehicles is seen with a message about pride in one's nation, community, and hard working people. The commercial is very inspirational because of the narration and visual images that coincide with the dialogue. Detroit is a known city in America that gets less credit than deserved. In this advertisement, the realization of buying American made products will become more relevant due to the visual representation of those in our country who are struggling." -Sarah Brockman
By: Sarah Brockman
This Commercial
"Halftime in America"
Directed: David Gordon Green
Written: Matthew Dickman
Starring: Clint Eastwood
Distributed: Chrysler
Release dates: 2012
Running time: 2 minutes 1 second (2012 Superbowl)
Country: United States
Language: English