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2016 Introduction to Using Language to Persuade

Unit 3 Introduction

Louise Roberts

on 22 August 2016

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Transcript of 2016 Introduction to Using Language to Persuade

Actions/ Acts
is the author promoting
A is for Action
Which persuasive features create solid foundation?
Audience Aspects
The Micro and the Macro
How does the author want the audience to
R is for Reaction
How does the author want the audience to
T is for Thought Process
Sometimes it is through the eyes of children that we see most clearly what we must do. In the weeks after the Black Saturday bushfires of February 7, 2009, as the conflagration still raged through the forests and grasslands of this state, and as the sickly sour scent of burning gum trees hung over all, young Henry Laurie, 8, told his father, in that simple way of children, that he wanted to go home.
E. R. is for Emotional Response
Use VCAA's Background Information
Where does one find
'The Audience'?
Be Specific


Was it a speech, or written piece?

How should I refer to
'The Audience'?
How should I structure my essay?
'Immigration Minister Scott Morrison has instructed departmental and detention centre staff to publicly refer to asylum seekers as
arrivals and as
rather than as
Words, Words, Word
One Paragraph?

Every Paragraph?
Tonal Shifts
Examine the Macro Structure's persuasive attributes
To connect with the contention,
or one of the subcontentions
What is the purpose of the visual?
Connection with Text
Using Language to Persuade
How does the

written and visual language use
attempt to persuade the audience

to share the point of view of the writer/ speaker?

Forms of
persuasive language

"An absolute ban on the Russian Winter Olympics of 2014 on Sochi is simply essential."
"The Australian curriculum is about to be reviewed. Is the review necessary?...
It has not yet been taught fully and the assessment modules and rubrics are still to be completed. So how can something be reviewed that has not been taught and therefore measured?"
How does the author want the audience to
Emotionally Respond?
''Can we just experience it as it's happening rather than filming it and watching it next Tuesday?''
So said the frontman of The Hives, Pelle Almqvist playing at the recent Big Day Out in Melbourne, while pleading with the punters to put down their camera phones during a set.
The opening and
closing paragraphs
One Paragraph?
Every paragraph?
Adapted from Ryan Johnstone's
'Using Language to Persuade'
Emotional Recognition

Acrimonious Caustic
Pensive Thoughtful
Amicable Friendly
Creditable Honorable
Frivolous Trivial
Cynical Unfriendly
Subversive Rebellious
Antagonistic Hostile
Sycophantic Slavish
Ardent Eager
Insolent Insulting
Disparaging Complaining
Sacrilegious Blasphemous
Unequivocal Definite
Dogmatic Unchanging Belief
Bombastic Pompous
Facetious Humorous

Persuasive Forms
Full transcript