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MEDIA LITERACY

SS

Stephanie Stumpf

Transcript

The

Economic

Game

  • Reach larger audiences

  • Increase brand awareness

  • Engage with customers

  • Cultivate new leads

The Players

  • Consumers
  • Advertisers
  • Media companies
  • Employees of media companies

MEDIA LITERACY

INCREASING

PRESENTATION

AWARENESS

  • Social media
  • Engage
  • Promote content
  • Shares
  • Information
  • Interests
  • Potential customers

Shift in Spending Priorities

The average adult American spends 23.6 hours online per week

73% of adults

by: stephanie stumpf

68% of adults

Ahmad, Irfan. “How Social Media Is Changing the World of Advertising.” Digital

Information World, 19 July 2018, www.digitalinformationworld.com/2018/07/how-social-media-changed-the-ad-game-infographic.html.

Enberg, Jasmine. “US Digital Ad Spending 2019.” EMarketer, 28 Mar. 2019,

www.emarketer.com/content/us-digital-ad-spending-2019.

Gigante, Michael Del. “How Social Media Has Changed The Ad Game [Infographic].”

MDG Advertising, 12 July 2018, www.mdgadvertising.com/marketing-insights/infographics/how-social-media-changed-the-ad-game-infographic/.

  • In 2018, the US spent $108.64 billion, on digital advertising
  • That is expected to almost double by 2023

The media has completely changed the world of advertising

Mosley, Megan. “How Social Media Increases Brand Awareness.” Business 2

Community, 4 Feb. 2019, www.business2community.com/social-media/how-social-media-increases-brand-awareness-02165638.

  • Increased spending

Potter, W. James. Introduction to Media Literacy. SAGE, 2016.

  • Larger

audiences

Sehl, Katie. “How to Get More Leads on Social Media: 7 Effective Tactics.” Hootsuite

Social Media Management, 18 Feb. 2020, blog.hootsuite.com/how-to-generate-leads-on-social-media/.

  • More growth
  • Companies are moving towards digital
  • In 2018 brands devoted 33% of ad spending to digital platforms
  • Up from 25% in 2014

Sources

Cultivating New Leads

  • Target audiences

at lower costs

  • More niche audiences

How has the

media

influenced advertising?

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