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180503 소비재 설명회 발표자료

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KyeKwon Jo

on 7 September 2018

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Transcript of 180503 소비재 설명회 발표자료

.
Let's Climb the
UK. EU Mountain
Why EU , UK?
K-Beauty Case Study
Almost
What did you achieve?
Success
.
CANZUK INTERNATIONAL (CI)
18.8%
79.7%
39.2%
58.2%
King Charles St., Westminster, London SW1A 2AH
World Map
The Battle of Culloden (1746)
The Jacobite rising of 1745
The last battle in the UK soil
The Regent Street
The most luxurious street in the UK
Sir Thomas Grosvenor, 3rd Baronet
(1656 - 1700)
3rd Baronet of the Grosvenors'
Inherited West London, current Mayfair area
The House of Lords
Historical Relations
Geographical Factors
11 Savile Row, Mayfair, London W1S 3PS
https://www.huntsmansavilerow.com/ready-to-wear/
BREXIT
Global Partnership
(17. 5. 31~ 6. 1)
Coventry
London Korean Festival @ Trafalgar Square (2015. 8)
London Korea Film Festival
Emergence of new channel
Suggestion
Flag of the Commonwealth
UK, EU Trends
Threats & Opportunities
GDP
USD 1,411,246 (11th)
USD 2,647,898 (5th)
USD 43,124
USD 35,751
Source: OECD
USD 38,901
USD 34,985
2016
Population: 2.3 Billion, 1/3 of the whole world
Area: 32 Million km , 20% the whole world
2
4,500 Atheletes from 70 countries across 6 continents
Half as big as the Olympic Games
Accessing Medical Market
through Commonwealth Connections
Commonwealth Head of Government Meeting
Malta, 2015
For Example: Companies 'L' and 'M'
A Strategic Move
£2,500
£2,750
Hugh Grosvenor, the Richest Person Under the Age of 30
Godfather
Octopium Landlordicuss
Canada
Australia
New Zealand
UK
Hello!
Services Balance
Goods
Balance
Sources: International Monetary Fund, Office for National Statistics
Sources: International Monetary Fund, Office for National Statistics
Dec, 2015
Dec, 2015
+106
-137
26 June 2014
Womenswear retailer
7 January 2016
Value menswear firm
1 July 2014
Lingerie retailer
High-end retailer
3 July 2013
26 April 2016
115-year old tailoring chain
The Place with the Most Floating Population in London
The Most Expensive Screen to Put an Ad on
3,000,000 KRW
Second in line of Succession
Third in line of Succession
1,000,000 KRW
Features of
Low, Lower, Lowest...
Hard to access experiential marketing
Localisation
Mr. Hyung Jung Kim, Head of Europe, Hyundai Motors
9 JVs applied and
all of them were awarded
Lord Northampton
Duke of Bedford
Howard de Warden
Lord Portman
Ecclesiastical Commissioners
The Duke of Norfolk
Earl Cadogan
James II of England
1,500,000 KRW
500,000 KRW
Unilever had wanted to raise its prices by
about 10% for drop in the value of the pound
Dispatched
100,000
British Commonwealth Soldiers
to Korean War
30 November 2017, Edinburgh
Few more steps
Tesco denied and removed Unilever's
product from theire shelves
In the end Unilever gave up
PPC (Pay-Per-Click) Advertisement
London!
KD Navien CSR Project
The Blitz
September 1940 ~ May 1941
18,624,475
11,199,145
4,940,158
2,647,898
2,465,453
Gold Coast 2018 Commonwealth Games
3,477,796
Marlborough House, London
The Commonwealth of Nations Head Quarters
Gold Coast, Australia
1. Amazon listing
Too many Competitors
3. Distribution Channel Expansion
Malta
FBA is not Free
Revenue Increase
4. Offline channels
Product portfolio (future)
What is Birchbox?
Monthly Subscription Box
How it works
Subscriber
Customer Review
Best Review only
TOP 100 only
BirchBox K-Beauty Special Box
Full size or sample size 1,000 EA
Full size 300 EA, Online shop listing
* 55% Margin
* 50p per Item
Birchbox Online shop
Offline shop
What is Urban Retreat?
QVC / K-beauty promotion
Weekend, Prime time
K-Beauty Promotion Event
The Queen, Head of State of 16 Countries
Arise of CANZUK Free Movement
Services Balance
Goods
Balance
Catholic
Protestant
King William III
Korea, The Cultural Superpower
85% + Rebate
60% + Rental fee
65%
Commonwealth Head of Government Meeting London 2018
James Smith & Sons, Est. 1860
Umbrella Shop
Twinings, Est. 1706
Tea Shop
Lock & Co Hatters, Est. 1676
Hat Shop

Berry Bros & Ruud, Est. 1698
Wine Cellar
Ede & Ravenscroft, Est. 1689
Tailor Shop
Henry Poole & Co.
Est. 1806
Tailor Shop
15 Savile Row, Mayfair, London
Duke of Westminster
Daily Average of 2.4 Trillion Dollars
37%
of the World's Foreign Currency Trade
The biggest financial trade surplus in the world
More than twice the 2nd biggeset, US
1. Recent Trends of the Cosmetic Market
New driving forces
Age-defying
Cosmetics for Men
Teenagers
Critical Elements
Cruelty Free Product
Recycle friendly
Lipsick Effect
Gerald Grosvenor, 6th Duke of Westminster
(1951 - 2016)
Uncertianty
Decrease of income
Fast Application
Piccadilly Circus
Waterloo
2. New Marketing Strategy
Sample Marketing
Mobile App Marketing
Video Marketing
3. Segmentation of Cosmetics/Toiletries
158 years!
312 years!
342 years!
320 years!
329 years!
212 years!
(US$ Mil)
Queen Mary II
777 mi
700 mi
442 mi
Crankshaft
Total of 1,919 mi
3 borders
Sellers from China with
Rail Freight Services
5.99
Own homepage
Revenue
Time
Own homepage
No review, No reputation
A
B
C
Should be same
35%, 55% .... Different Margin
7.99
Platforms
Profit
Making a better portfolio
£20 VS $10
Est. 1849
Amazon platform business
(17.9. ~ )
328 Years
Glorious Revolution (1688 - 1689)
Because of...
Price policy
Accessing Medical Market
through Commonwealth Connections
4.1% Increase
K-Beauty Night
on
Revenue
Time
Own homepage
WHY??
Sample Marketing
Local Pharmacy
Yiwu, China to Barking, London UK

Certificaton
5.99
7.99
Subscribers
K-Beauty Advent calender
2. Marketing
1. Features of Amazon
2. Marketing
3. Channel Expansion
4. Offline Channels & B2B
5. Making a better portfolio
The Virtuous Cycle
169 years tradition
Now available online
1,836 sellers on a single product
Running a business
without marketing
Running a car
without fuel
Not buying ads, but using social influencer (SI)
No marketing
No next step
Social Influencer
Millenium Generation
Since April 2017
Only 16 days
3 times faster than shipping by sea
1/5 cost of transport by air
Full transcript