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Transcript

Aristotle's

Rhetorical Triangle

It is incredibly important to know

your audience when you make

emotional appeals.

Otherwise, the effect may be lost

Claims

Evidence

Data

Conclusion

How can you, as authors, build this trust

in your readers?

The Viewers

And all of the materials and techniques used to make it...

A Work of Art

Ethos = ?

The artist

Here, Picasso:

Ethos ?

Pathos = ?

Logos = ?

Pathos ?

Logos?

The feelings evoked

in a listener.

An ethical appeal is based on the nature of the person making the appeal.

Trust

Why should we trust this author?

Are they knowledgable about their subject?

Is our author worth listening to?

Ethos

I'm very

important-looking...

Pathos is made up of the emotional

appeals within a text.

This is the logical reasoning behind an argument.

Pathos

Inductive Argument

Deductive Argument

Logos

Begins with a generalization

and moves toward a specific

argument.

Begins with specific details and

uses them as support to draw a

broader conclusion.

BEWARE!!!

What seems like a logical argument might not be very sound...

We see examples of Pathos every day on television.

Example:

All men are mortal. (Generalization)

Socrates was a man. (Specific case)

Socrates is mortal. (Conclusion about the specific case)

Examples:

All swans we have seen have been white; therefore all swans are white.

All swans we have seen have been white; therefore the next swan we see will be white.

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