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Caso CAMPER

Transcript

Estrategia de Comunicación y Distribución Internacional

4º GIB

Anna Haeselhoff

Carole Lavigne

Clara López

Miriam Núñez

Conclusiones

- Coordinación de sus canales

- Integración del cliente

- Sinergias

Omnicanalidad

Tiendas Físicas

Internacionalización

Procedimiento de compra

Entrega del producto

Devolución del producto

Cross-selling

Limitaciones

- Canales offline/online

- Cross-channel

Proceso

Europa

4 tipos de tiendas

- Londres

- París

- Milán

Innovación en retail

Camper Together

Walk in Progress

1981

Primer establecimiento

Otros continentes

Experiencia para el consumidor

- New York

- Tokio

- Sydney

ReCamper

InfoShops

Tiendas - "laboratorio"

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