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Transcript

Dominant Ideology, Hegemony

and Mass Media

1.

10.

How do you define ideology?

How would you compare that to the way ideology is discussed in the Gramsci reading?

Marx and Engels believed “the ideas of the ruling class are in every epoch the ruling ideas: i.e., the class which is the ruling material force of society is at the same time its ruling intellectual force” (Marx, p. 9).

According to Marxists, our culture will always function with this cyclical paradigm of ruling elite influence

How do we then break free from the dominant ideology?

Is there any hope?

9.

According to Gitlin, why have radical groups become weakened over time?

What are other methods used by the ruling class to exert social control?

8.

In terms of Native Americans, why has it up until now been normal for sports teams to have blatantly racist mascots in the US?

Can you think of examples of other groups that have been unfairly portrayed or ignored by the mass media?

6.

According to Gitlin, mass media has become the core system for distributing ideology.

2.

The Redskins

In what ways - directly or indirectly - does the media distribute ideology in homogenous and pluralistic societies?

What is hegemony, according to the readings, and how does it work in our society?

3.

Louis Althusser speaks of two apparatuses: the Ideological State Apparatuses and the Repressive State Apparatus.

How does these function, and how do they differentiate? Furthermore, what would you argue are the dominant Ideological State Apparatuses in today’s society?

7.

Gitlin claims the dominant economic class does not produce and disseminate ideology directly.

Who does he believe the task is left to?

4.

A distinction between the subaltern and civil class has been established.

What is the subaltern class and the civil class?

How does the ruling class exert power over the subordinate classes?

5.

Gramsci notes that in order to break free of dominant ideology, there must be a study done on how the “ideological structure of a dominant class is actually organized: namely the material organization…” (Gramsci, 1971, p. 16)

First what is ideological material?

How influential is ideological material in sustaining the dominant ideology?

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