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1
3. Controversy
4th of July 2014
Hamdani's story
The conflict of business
and human rights
Consequences for adidas
3. Controversy
- Nr. 2 of worldwide sports brands
- New sales records in 2013
- Sponsor of the biggest sport events in the world
- Ranked in the top 10 of best employers in Germany
- Testimonials (Özil, Guradiola etc.)
Wages less than
legal minimum
(60 cent per hour)
60 working hours or
more per week
Inhuman working
conditions
Headquarter
Employees
adidas and human rights
50.728 worldwide
Herzogenaurach, Bavaria
Finance
2. The company
Working places are
observed by cameras
Unacceptable
temperature
Sources
Revenue 14.492 bn. €
Profit 206 mio. €
Equity 5.603 mio. €
Drinking water pollution
- http://www.zeit.de/2009/45/Verbraucher-Beistueck
- http://www.spiegel.de/wirtschaft/miserable-arbeitsbedingungen-gewerkschaften-kritisieren-nike-co-a-548579.html
- http://www.n-tv.de/wirtschaft/Fabrikarbeiter-in-China-streiken-article4814411.html
- http://www.tagblatt.de/Home/nachrichten/nachrichten-newsticker_artikel,-Tausende-streikende-Arbeiter-legen-Adidas-und-Nike-Zulieferer-lahm-_arid,255443.html
- http://www.adidas-group.com/de/unternehmen/geschichte/
- http://www.adidas-group.com/de/unternehmen/profil/
Product Sales
1995
257 mio. 341 mio. 54 mio.
Agenda
2001
Most of the revenue is generated in the wholesale
adidas went public and became adidas AG
Herbert Hainer became new CEO of the adidas AG
1972
1. History
2. The company
3. Controversy
1954
1986
First Adilettes were launched
1. History
German national team won the FIFA world cup with Dassler shoes (The miracle of Bern)
Adolf "Adi" Dassler started to produce shoes in his mothers washkitchen in Herzogenaurach, Bavaria
In July 1924 his brother Rudolf joined his younger brothers business (Gebrüder Dassler Schuh Fabrik)
the melt of sport and art generates the adidas street fashion
Image by Tom Mooring
1970
1936
First football for the FIFA world cup in Mexico was designed (TELSTAR)
US Sprinter Jessie Owens won 4 goldmedals with adidas spikes
adidas uses external suppliers in India, Indonesia, China, the Philippines and El Salvador for their production
Josephine Bach, Nicolas Rau