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PESTLE Analysis on The UK Food Industry
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Transcript
Legal
Strategic dilemma and development
Dilemma
- Unsafe vehicles can cause fatal injuries
- New machinery is expensive
Development
- Government support for new machinery
- Increased safety standards
UK food industry health
and safety regulations:
- Machinery
- Vehicles
Cadbury:
- Cadbury's £1 million fine
- Cadbury's £20m safety investment
Socio-Cultural
Strategic Dilemma and Development
DILEMMA
- Public Disagreement with new policies
- No Healthy options
Development
- Back to basics
- Diversify - create new products
Technological
HEALTH DEFECTIVE
- Busy schedules
- Decrease in social stigmatism
HEALTH CONSCIOUS
- Increasing consumer awareness
- Fashion trends
- Fast-food industry criticism
MEDIA
- Social Media Channels-
Facebook- 9 Million +
- Advertising
- Company Websites (JustEat.com)
RATE OF TECHNOLOGICAL CHANGE
- Improved processes
- Creation of databases and electronic systems
Strategic dilemma and development
DILEMMA
- Possible job loss
- Constant Updating
Development
- Job creation in innovative departments
- Increase Research & Development
Cadbury
Economics
PESTLE Analysis on The UK Food Industry and Cadbury by:
Tunde Ogundare
Zein Karim
Lukas Beleska
Environmental
Strategic dilemmas and development
Dilemmas
- Solid waste
- Wild animals loosing their homes
- Water waste
Development
- Reproduction strategy
- Change products to make Cadbury's chocolate
- Improved sensors and process control
UK Food Industry
- Second highest turnover in the manufacturing sector in the UK- 18%
- Exporting- £19bn
Cadbury
- Loss in profit
- Owned By Kraft
- Established in the early 1800's by John Cadbury
- Second Largest Chocolate company behind Mars
- Opening of Bournville in 1879
Uk industry:
- Climate change impact
- Growing pollution
Cadbury:
- Lack of the main ingridient to make a product in the future
- Impact on animals
Strategic Dilemmas and Developments
Dilemma
- Shut down of factories
- Loss of jobs
Development
- Innovative fresh start
- New products
- Increase revenue
Political
Strategic Dilemmas and Developments
Dilemmas
- Bad reputation in UK Parliament
- Loss of competitive advantage
Developments
- Expansion
- Create Jobs
UK Food Industry
- Decrease in farming subsides.
Cadbury
- Take over by Kraft
- Government Relationship
- Attempt to trade mark the color Purple blocked.
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