MAS Airlines

SWOT

The problem areas Malaysia Airlines (MAS)

Malaysia Airlines MH370: hijacking and sabotage are 'areas of concern‘

CONCLUSION

• We have come to two conclusions Malaysia airlines knows what airlines is not afraid to take risks when it comes to digital innovation. The platform allows users to upload photos of their own airplane , add a caption and tag the pictures used so other viewers can see the airlines the exact products used to create the look. Beauty Board lives on Malaysia airlines.

FINANCIAL

• The increase of fuel price globally has challenged their ability to control the operating cost. Malaysia airlines companies' performance was also seriously affected. The management of resources has to be managed effectively and efficiently to remain agile in the market. MAS has to control its behavior of being uneconomical

• MAS also expand their routes to more area, and involve in online shopping. They have performed corporate social responsibility to contribute to the society. They are continuing their effort to achieve their vision and promise to do better!

BACKGROUND OF MALAYSIA AIRLINES

• Founded in 1947 as Malayan Airways, but it has change its name as Malaysian Airline System in 1 October 1972
• MAS headquarters is situated at Sultan Abdul Aziz Shah Airport in Subang, Selangor
• MAS operates flights at its first base in Kuala Lumpur International Airport, and secondary base in Kota Kinabalu
• has two airline subsidiaries, which is Firefly MAS wings. Firefly operates scheduled flights from its two home bases Penang International Airport and Subang International Airport
• MAS are using this type of craft Airbus A330-200 and A330-300. Boeing 737-400, 800 and 400
• has three types of cabin configuration which is Golden Club Class, Economy Class and First Class
• From a small air service, Malaysia airlines have grown to become award-winning airline with more than 1000 aircraft, servicing more than 110 destinations across six continents
• The slogan for Malaysia Airlines is “Going Beyond Expectations”

Introduction

• Malaysia Aviation Group (MAG) is a global aviation organisation with subsidiaries and equity investments organised into four distinct business segments: Air Transportation Services, Ground Services, Aircraft Leasing and Talent Development

• The largest contributing segment of the Group is our Air Transportation Services which houses Malaysia Airlines Berhad, Firefly and MASwings, network carriers serving the global and domestic markets and all passenger segments.

Organization profile

Corporation vision and mission

Organization of the company

Objective of the company

Malaysia Airlines' Organizational Structure type: Bureaucratic Structure

Vision

• An airline uniquely renowned for its personal touch, warmth and efficiency
• To be the Word’s five star value carrier
• To be the airline of excellence
• Going beyond expectations

• Highest level of safety
• Satisfy legal requirements
• Operations are conducted in the most efficient manner
• Drive structural cost management
• Ability to map efficiency in each area of operations
• Position as benchmark in the aviation industry

• The company has a pyramidal structure where the board of directors have the highest level of authority and the chain of command goes through different departments and its employees.
• Malaysia Airlines has a tall organizational structure that means that there are a lot of levels of hierarchy, which indicate the equal status and authority of personnel
• Also known as Functional Organization
• A traditional approach where there's a top-down structure
• Hierarchal with the leaders on top and employees on the bottom
• Higher levels have higher authority
• Used by Medium to Large firms

Mission

• To provide air travel and transport service that rank among the best in term of safety, comfort and punctuality.
• Make Malaysia Airlines one of the leading standard bearers for the airline industry in term of safety, efficiency and quality of service.
• To be a profitable airline.

MAS Airlines