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Lululemon Athletica Swot Analysis
519
Transcript
History
Competition
Athleta
Fabletics
- Founded in 1988 by Chip Wilson
- Took advantage of the yoga market
- 354 international store
- 2009 Lululemon launched Ivivva
- owned by Gap
- founded in 1996
- same clothing style
- cheaper
- Founded in 2013 by Kate Hudson
- Lower quality
- Lower cost
Nike
- Targets all athletes
- Larger product line
Marketing Concept
- Namaste Marketing Concept
- Hub Seventeen
- Product Concept
- Lululemon Educators
Target Market
- Men, women, and children
- Healthy positive athletic lifestyles
- Customers who appreciate and relate to their manta
- Strong competition
Sponsor Partner
Type of Sponsorship Proposed
- Wanderlust Festival
- Similar target markets
- Finance sponsorship
- In-Kind sponsorship
Marketing Analysis
Swot Analysis
Weaknesses
Strengths
- expensive
- narrow product line
- customer service complainants
- targeting niche market
- high quality product
- community involvement
- strong brand identity
Benefits to Client
Opportunity
Threats
- Strong competition
- Trends fade
- Expand product line
- Repeat customers
Marketing Mix
- popular event
- maximize exposure
- showcase product
- feedback
Product
Price
- fitness apparel
- accessories
- yoga mats
- Premium pricing strategy
- Tops $42-$298
- Bottoms $54-$298
- Accessories $12-$158
- services
- yoga class
- fittings & sizings
- educational classes
Place
Promotion
Lululemon
Swot Analysis
- 354 international stores
- Social media
- Word of mouth
- Sponsoring festivals
Mission Statement
Direction Of Promotional Campaign
Lululemon Manifesto
- Community outreach
- Social media
- #thesweatlife
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