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Symbolic Convergence Theory:
-Ernest Bormann
: Symbolic Convergence Theory explains how different types of communication molds a groups culture and identity. It also deals with general human tendency to interpret and give meanings to different signs and symbols.This theory explains meanings, motives and values between two people or a group of people with a common experience.
: Symbolic convergence theory is a communication theory that gives an explanation for the appearance of a group of peoples cohesiveness, dealing with shared emotions, meanings and motives. Deals with the general human tendency to give meanings to signs and symbols or interpret things.
:Symbolic Convergence is a general theory built off methods of natural sciences. This can be applied to numerous cultures and timelines.
:Determining communication malfunctions.
:Assessing communication efforts & persuasive campaigns.
:The role of consciousness.
:Strengths
- helps determine group consciousness
-focus on group identity
-helps determine who is and isn't a group member
:Weaknesses
-researchers assume themes and rhetorical visions have same meanings for all group members
-group themes might become fantasy based
Bormann began to experiment in different ways of doing criticism. According to Bormann the most important thing that they did was create fantasy theme analysis and symbolic convergence theory.
Ernest Bormann
Ernest Bormann is the
creator of Symbolic
Convergence theory.
He graduated from the University
of South Dakota in 1949. He
earned his Masters and
Doctors from the University
of Iowa. He was inspired to create
the theory after studying
group behaviors taught by
Robert Bales, a freudian
scholar.
:Teenage girls associate being popular with having the latest and trendiest items (ex: purses, jewelry, clothes)
:Sports mascots, brand names and logos, and phrases or sayings
Robert Bales and associates studied dynamics of a group. this system was used for observing and coding the groups as they worked using imaginative language.
Bormann and associates studied on going groups by using certain techniques. They found that some dramatizations caused a minor symbolic explosions of chain reaction.
Conclusion
: The Symbolic Convergence Theory is a way of studying how different symbols, signs, sayings, etc. give meaning to small and large groups who all share the same thoughts about fantasy themes and rhetorical visions