GAPS

Decide what category does the writing belongs in:

• Speech
• Letter
• Magazine
• Article
• Leaflet
• Newsletter
• Blog

Decide what the piece of writing trying to accomplish (possibly more than one thing, but usually has a central purpose:

• to inform
• to argue
• to explain
• to describe
• to persuade
• to advise
• to entertain

Consider:

• Gender
• Age
• Number of People
• Job
• Relationship with you

Choose how the writing sounds to the reader as a result of the previous factors:

• Formal
• Informal
• Chatty
• Authoritative
• Emotional
• Cheerful etc.

/Form