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High vs. Low Self-monitoring

Sources

Perloff, R. M. (2013). The dynamics of persuasion: Communication and attitudes in the 21st century (5th ed.). New York: Routledge.

Self -Monitoring

"Trump: if Ivanka weren't my daughter, I'd be dating her." YouTube. YouTube, n.d. Web. 08 Feb. 2016. <

High Self-Monitoring

  • the act of changing behavior in order to follow social norms.
  • described as "socially correct"
  • high self-monitors have low consistency
  • rarely act their true selves so it's hard to persuade

Donald Trump

Low Self-Monitoring

  • the act of being oneself regardless of social norms
  • very consistent behavior
  • low self- monitors tend to have very strong opinions and are not afraid to share them
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