"Viola" Rice Bran Oil

"Viola "

Rice Bran Oil

BENEFITS OF RICE BRAN OIL

• LOW CHOLESTROL
• CONTAINS GAMMA ORYZANOL

- GOOD FOR SKIN

-TO TREAT NERVE IMBALANCE

- TO TREAT DISORDERS OF

Menopause

• FREE OF TRANS FATTY ACID
• RICH SOURCE OF VITAMIN E
• HIGH SMOKE POINT OF 490^ F

Objective

Our objective is to ensure a healthy lifestyle at a broad scale for the people of Dhaka city.

MISSION

Our mission is to capture the maximum market of food oil through attractive advertisement and making people aware of the side effects of other food oil products.

SWOT ANALYSIS

WEAKNESS

STRENGTH

• Our rivals have first mover advantage

• Brand awareness

• Machineries are not genuine may

incur huge maintenance cost.

• Capturing market will be difficult

• Niche market.

• We can alter price depending on economy of scale.

• We do not need to rely on imports .

• Production is under our direct control.

• Availability of raw materials

• Availability of paddy in Bangladesh

• Reuse of by- products thus can help in our price

OPPORTUNITIES

THREATS

• Huge market

• Similar pattern of consumer

behavior in neighbouring country

• Opportunity to become the best in regional oil production

• Political imbalance

• Intellectual property safeguards

• New entrants

• Government biasness

• Corrupt practices

• Inequal distribution of wealth

prepared by-

WHAT IS RICE BRAN OIL??

Murshed Hasan- 161011175

Samita alam - 161011061

Rukaiya Akter - 161011166

Business process and performance evaluation

• produce our product in Gazipur
• For production we will use high technology machine which will be purchased from China
• 1 expert of producing rice bran oil from India.
• 6 labors in production line.
• Requirements to use components, high tech machine
• Produce detailed documentation to company’s standard
• Involve the whole team in defining and working to run the business properly.

Conclusion

Price

Liter BDT

1 liter 160tk

2 liter 310tk

5 liter 790tk

In Bangladesh we have many brands of food oil. All these food oil contains high amount of cholesterol and unhealthy factors which are detrimental to health. Initially, we can not produce in large scale due to limited budget but we expect to grow within a short time.

MEDIA STRATEGY

• Personal contacts.

• Feature articles in newspapers, magazines and trade journals.

• Free samples or special promotions in retailers’ shops.

• Posters and leaflets.

• Signboards.

• Participation in trade fairs.

• Adverts in newspapers, magazines and trade journals.

• Adverts on radio and television.

Financial projection

• Investment: BDT 10, 00,000
• Machinery: BDT 5, 00,000(2nd hand)
• Purchasing raw materials, Production, furniture, labors, utility: BDT 4, 00,000Cash
• Cash in hand: BDT 6, 00,000

Target market

1. Restaurant.

2. Super shop.

3. Local retaillers.

4. Whole sellers.

Why you should buy our product

1. Make Buyers profit margin high.

2. Free Samples.

3. Buy 6 get one 1 free.

4. Availability.