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- personal contact among staff members
- suitable financial support
- unique artifacts, cultural heritage
- interactive exhibition
- available target in terms of schools
- lake attracts many tourists
- easily accessible from the capital (Budapest)
- manager of the museum is 'incompetent'
- lack of technological knowledge
- no adds, website, social media channels
- lack of foreign language skills
- competition by natural park nearby
- no professional excavations
- keep in pace with new technologies
- politics...(different major - no funds)
INTERNAL
Tiszafüred
Personnel:
- director
- guide
- marketing
- administration
- security/maintenance
- cashier
IN 5 YEARS...
S
W
Increase attention towards local heritage and identity by offering wide-range of programs.
O
T
- partnership with academic institutions
- events: festivals, conferences
HOW TO ACHIEVE THIS?
- digitalization (VR/APPs)
- development of a cultural center
- touristic destination
Hire an adequate person
Establish an own website (multi-languages)
MUSEUM EXHIBITION
Adds about the exhibition/programs in the local 'paper media'
Intensive social media presence
Build network with nearby schools, kindergartens (232 institutions in 50 km)
Travel agencies, tourism promoters, magazines
GOALS OF COMMUNICATION PLAN
Make it free!! (FREE LUNCH)
TARGET MARKET
Increase the number of visitors with 30% until 2019.
MUSEUM EDUCATION PROGRAMS
VISITORS
- Families
- 'Golden' agers
- 'simple' people (villagers)
Double the number of schools participating in the museum pedagogical program.
nature & culture
rainy day program