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Rohm and Haas:
New Product Marketing Strategy
Why is Kathon MWX not selling?
Here is the Situation Analysis
Lets look at the COMPANY
How are our COLLABORATORS doing?
Should Rohm and Haas continue to sell Kathon MWX sold as branded product to the formulators?
Lets look at what the CONSUMER thinks
What is the CONTEXT of this all
What about our COMPETITORS?
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