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Transcript

Rohm and Haas:

New Product Marketing Strategy

Why is Kathon MWX not selling?

Here is the Situation Analysis

Lets look at the COMPANY

How are our COLLABORATORS doing?

Should Rohm and Haas continue to sell Kathon MWX sold as branded product to the formulators?

Lets look at what the CONSUMER thinks

What is the CONTEXT of this all

What about our COMPETITORS?

djefhu

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