Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Conventions of a Film Poster.
351
Conventions of a Film Poster.
Feature Image
The feature image is used to show the audience who the main characters are, for example the Taken 2 poster uses a picture of the main actor Liam Neeson. This will also attract any fans of the actor
Mise - en - scene
The mise - en - scene in the poster is used as an indicator of the film's genre and of the narrative. For example, the Taken 2 poster uses dark colours and shadows, which are associated with the crime genre, indicating that the film is a crime film.
Title
The title of the film tells the audience the name of the genre, and the title and the typography in which it is written can sometimes hint at the genre of the film and the plot, such as the Taken 2 poster, which uses the film's title to clearly indicate the basic plot of the film, and the crime genre.
Billing Block
Tagline
The billing block informs the audience of the main cast and crew involved in the making of the film.
Website/Social Media Links
The tagline is used to promote the film. In the example I have used the poster uses the tagline to give a brief overview of the film,and also gives a brief overview of the first Taken film.
Some film posters use links to their websites and social media accounts. This encourages audiences to look at the social media and to talk about the film on social media to get the film more attention from other viewers.
Institutional Logos
The institutional logos are used to inform the audience of the institutions involved in the production and distribution of the film. The institutional logos are usually found by the billing block.
Release Date/Anticipation
Featured Actors
The release date/anticipation creates excitement and anticipation for the film. In the Taken 2 poster anticipation is used with the phrase Coming soon
The featured actors tell the audience who is in the film, and they attract audiences that are interested in a particular actor.
Director
On some film posters the name of the director is used to attract audiences interested in the director. The poster I have studied does not use the director's name to attract audience members.