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Case 1-3: Harlequin Enterprises: The MIRA Decision

EB

Elizabeth Bradford

Transcript

1 - What are the growth and profitability implications if Harlequin broadened its scope from series romance to single-title women's fiction?

2 - What fundamental changes would have to be made to Harlequin's current business model?

3 - Did the company have the necessary resources and capabilities to succeed in the new arena?

Internal Analysis:

  • Threat of Entry
  • Threat of Substitutes
  • Threat of Supplies
  • Threat of Buyers

Questions

Case 1-3:

Harlequin Enterprises:

The MIRA Decision

External Analysis:

Key Questions:

1- Porter's Five Forces

VIRO

  • Value
  • Imitablity
  • Threat of Rivalry
  • Rarity
  • Organization

2 - Opportunies in Mature Industry

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