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Mass Communication, Propaganda & Persuasion
Nature of Communication
Logical vs. Emotional Appeals
Does self-esteem play a role in the success of emotional ads?
What affect does fear have? Are there other factors when paired with fear that elicit behavior?
One-Sided vs. Two-Sided Arguments
Fear and the Threat of Terrorism
The Order of Presentation
Know the audience
- informed?
- initial position?
What do retention, inhibition and time mean in terms of we think about persuasive abilities and their effectiveness?
Primacy vs. Recency effect
Statistical Evidence vs. Personal Example
The Size of Discrepancy
What is the most effective level of discrepancy between the opinion of the audience and the recommendation of the communicator?
Introduction of Television
Media Contagion and Effectiveness
What do all of these images represent? What impact did they have?
What does Tylenol have to do with emotional contagion?
Mass Communication, Propaganda & Persuasion
Is news media trying to influence others to be negative or violent? Is covering a story actually doing harm by prolonging it?
When is media effective?
Chapter Three
Routes to Persuasion
When confronted with a persuasive argument, do we think deeply about it or do we accept it without much thought?
How are these examples of routes to persuasion? What kind of route?
Attempts at Persuasion
Word choice: Effective or Not?
"estate tax"
"If it doesn't fit, you must acquit."
"death panels"
"No Child Left Behind"
"corn sugar"
How are stories selected for television newscasts?
The Source of Communication
Trustworthiness
Credibility