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History of the Use of Ads

What to show and to whom

Principles of Advertising

Production Techniques

Handbills

Stereotyping

Association

Narrowcasting

Radio

TV:

Visual

Text

Music & Sounds

Microcasting

Color

Editing

Voiceovers

Demonization

Code words

  • 1952: First ads ran and tried to evoke WWII memories
  • 1960s: Ads used to highlight personal traits
  • 1970s and 1980s: Took advantage of fear about the economy
  • 1990s: ATTACK, ATTACK, ATTACK
  • 2000s: Demonization

Nanocasting

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