History of the Use of Ads
What to show and to whom
Principles of Advertising
Production Techniques
Stereotyping
Association
Narrowcasting
Visual
Text
Music & Sounds
Microcasting
Color
Editing
Voiceovers
Demonization
Code words
- 1952: First ads ran and tried to evoke WWII memories
- 1960s: Ads used to highlight personal traits
- 1970s and 1980s: Took advantage of fear about the economy
- 1990s: ATTACK, ATTACK, ATTACK
- 2000s: Demonization
Nanocasting