Terms cross media convergence and synergy

What is saturation release?

What are the benefits of saturation release ?

Give three examples OF How Warner bros used synergy within its business to promote the film '' The dark knight rises ''

What is a select release? What sort of films would be released in this way

a saturation release is when something is in the process of an action or thing that is about to occur . for example when a movie is in the process of being shown across all cinemas

so when you get rid of your competitors you create more opportunities for the buisness as it gives you a wider option to choose from. You could also do research to see what customers want which helps to keep them satisfied and maintain customer loyalty. It also helps a company to grow more if its less saturated as theirs less competiton in the market

A select release is when you make a conscious decision for the viewers interest on the kind of film genre will view. In addition allowing the viewers to express their interest and views on films. Films that would be released in this way will be films that are heavily popular for special occasions like Christmas when people know the film will be on television.

Warner bros own comics so they promoted dark knight on this to all their audience. There was also an android app for this kind of phone users which gave access to wallpapers , trailers and trivia.

Lastly the film was made availble on digital download 6 months after release which meant the audience could access all these materials including the film on on single device

What new technlogies were used to market the film? see the viral marketing campaign

A range of technologies was used to promote the film such as the official website which used encrypted audio files that users had to decrpyt

What new technology was used to produce the film?

the new technology used when shootin batman dark knight rises was the imax . the use of this technology allowedthe film to be distributed in a diffrent way to how normal films would usually be. It also used this tecnholgoy to make it more unique which would help attract more viewers to watch the film which would help the production company of batman dark knight to attract a higher audience thus increasing the money they make.

What is a vertically integrated company? Give an example

Vertical integated company is a strategy used by a company to gain control over its suppliers or distributors in order to increase the firm’s power in the marketplace. E.g secure supplies or distribution channels

List 5 ways in which the dark knight was marketed and promoted

What does a film distributor do

What is a horizontally integrated company. give an example

A film distributor is a company or individual responsible for the marketing of a film. for example warner bros is an entertainment company which distributes the dark knight rises

dark knight rises was introduced through an official website launched in may 2011 introducing a viral marketing campaign similar tote one used to promote the dark knight.

a range of different posters were produced each to entice a new audience member which helped this movie gain recognition

a fake newspaper was produced and handed out - the gotham times

burger king linked with dark knight to make the dark whooper.

an horizontally integrated company is when there is a merger between two firms in the same industry operating at the same stage of production. apt example of Horizontal Integration will be You Tube, which was taken over my Google primarily because it had a strong and loyal user base. (There was no rocket science in technology used at Youtube which Google couldn’t have done without taking over, but yes to increase the viewers was definitely as complex without the takeover.)

Who distributed the Dark knight

The dark knight rises is a super hero film from 2008 . it is shown in the countries united kingdom and america

the distributor of the dark knight rises was the warner brothers and released on the July 16th 2008.

Why isit possible for only a very large distributor to do this

large companies by out their supplies which make it difficult for the competitors , they also have alot of capital which is an advantage because when they buy in bulks they can make sure they get it for a cheaper price . However small companies dont have much purchasing power as larger companies so they wont be able to do this

Terms cross media convergence and synergy

media convergence is in terms of interaction between old and new forms of media. This concept can be explained more clearly using the example of television industry and its development over the years. as the world evolves their will be new changes with how films are produced.

Synergyis is a word which in its simplest form means synchronising and coonection between directly areas of entertanment and marketing. for example a film star like john ena will not only tar in film but also contribute in a range of merchandising oppurtuniies involved , appear in televsion shows ect.