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Hasbro Vs. Mattel
97
Transcript
MATTEL INC.
- Mattel Inc. is another large toy and gaming manufacturing company founded in 1945
- Mattel's popular known toys and games include Barbie, Hot Wheels, American Girls, Fisher Price, Scrabble, and Uno.
- Mattel's first products made were actually not toys, but picture frames, which later went on to be used to build doll houses with.
Common Ground
- Both companies make there profits by same means of manufacturing toys and games
- Both companies had slipping sales at the beginning of 2013 and have since both made a good return with there stock prices trading in $30 and above per share.
- Hasbro and Mattel both originally did not start off as toy manufacturing companies, but later went on to become the top toy manufacturers at one time. Currently Hasbro ranked #2 behind Mattel #1
The companies are different because they try to appeal to different audiences.
TOY & GAME MANUFACTURING INDUSTRY
- Most of Hasbro toys target either boy or girls. Which has recently started controversy resulting in them making boys toys in a girl version.
- Mattel has many contracts to manufacture dolls for companies such as Disney, DC comics, and many more.
- Expected to hit $100B mark by 2015
- Toy and gaming industry is being influenced by consumers appeal to new and more sophisticated toys and games.
VS.
- This industry is always changing and looking for new innovated ways to keep and bring in new consumers.
WORKS CITED
- http://investor.hasbro.com/social/history.cfm
- http://www.fundingunivers.com/company-histories/mattel-inc-history/
- http://www.reportlinker.com/ci02218/Toy-and-game.html
- http://investorplace.com/2012/10/toy-maker-throwdown-hasbro-vs-mattel/#.UwKfjJWYbug
- NWFSC LRC-Advertising Age 12/2/2013,Vol.84 Issue 42. P14-14/1p
- http://www.fool.com/investing/enreal/2014/02/10/hasbro-inc-and-mattel-inc-work-on-their-holiday-pr.aspx
Big Differences
- Hasbro relies more on games and puzzles than Mattel
By. Ashley White
- Hasbro has recently had more of a international struggle than Mattel
HASBRO INC.
- For 2013 Mattel is expected to see a 16% increase while Hasbro is expected to see 6%
- Hasbro inc. is a branded company in the toy industry with around $4B in sales annually
- There portfolio includes popular toys and games such as Transformers,Monopoly, Play-Doh, My Little Pony,Magic the Gathering, Nerf, and G.I. Joe
- Hasbro are not only into games and toys, but are in the television programming, motion pictures, and digital gaming.
- Girls toys have seen a big increase which Mattel manufactures a lot more of the popular girl toys such as American girl and Barbie while Hasbro has my little pony and tried to relaunch nerf weapons for girls.
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