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Inbound logistics: One main supplier, Use of standard commodities, 3D printing
Operations: Production according to future demand, patents on plastic derivatives
Outbound logistics: Seasonal sales, Use of DHL superior delivery
Marketing and sales: Brand value, Good strategic partners, High availability
Services: Web community, Loyal customers, Downloadable manuals
Determining strengths and weaknesses of LEGO
Firm infrastructure: Delegate activities, Cost effective
Human resources: Highly rated employer, benefits e.g. management workshops, good hours, great overall work satisfaction.
Focused on: Employee motivation and satisfaction
Attracting the right people
Compensating and rewarding a global workforce
Cultural and gender diversity
Tech development: Connection to technology, R & D, Software
Procurement: Quality control, Financing
Primary and Support Activities
‘Inspire and develop the builders of tomorrow’
‘Inventing the future of play’
LEGO is Market Oriented for the reason of their focus on high quality products and loyal customer base in order to remain a luxury product.
A) Incorporates educational features to develop key skills in young children
B) Strong brand name across the world in over 55 countries
C) Encourages goal oriented play and problem solving
D) Strong product portfolio
E) Lego based theme parks are extremely popular tourist destinations
F) The brand has also diversified into video games, TV and movies, merchandise etc.
A) Imitation of products and brand name is a concern
B) Intense competition means need for brand diversification and also loss of market share to online games
C) Safety issues and hazards.
What are the core competencies of LEGO?
Mutual Adjustment
Standardisation of Norms
Out-, and Insourcing
Globally recognized brand name as a leader in creative and imaginative toys.
Focus on high quality standards, design and an efficient supply chain.