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Captain Phillips
Main Figures
- The main actor of the film is the main body of the poster, with him hidden in the darkness but 'emerging' into the light. This is represented photographically, as it's a still from the film.
- There is also an action shot from the film, which is also represented photographically.
Messages and Audience
- The messages from the poster are visual and verbal. There are stills from the film which is visual, however there is also writing, which is verbal.
- The audience for this film would be mass, for young adults and adults.
Symbols
Positioning
The poster shows a man emerging from the 'light', which may represent a sense of hope for the actor
- All the images are positioned on the Left Hand Side of the poster, and the actor is coming out of the darkness and facing the LHS.
Main Colours
- Darkness- Black creates a sinister mood
- The red writing may create a sense of danger
- The blue of the sea may suggest loyalty or wisdom.
Intended Audience
USP
For Captain Phillips, the audience for the film is a mass audience, but mostly aimed at teenagers and adults.
Genre
The actor, Tom Hanks, is a unique selling point (USP) for the film as it may persuade his fans to go and watch the film as they have liked the other films he has been in.
The genre of this film is a drama and thriller. This is shown through the colour scheme of the poster. Most of the poster is dark which creates a dramatic, dark mood.
Persuasive Techniques
Like many other film posters, the film uses celebrity actors to advertise their film. For example, the main actor, Tom Hanks, is used, which may convince his fans to watch the film. The tag line is also an effective technique 'Out here, survival is everything' intrigues the audience.
Captain Phillips
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