Airbnb presentation

company profile

Airbnb users

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone.

Airbnb’s users are divided in two markets segmentations.

People that are looking for places and people that are willing to rent out theirs.

-1 Travelers: This market segment involves mostly people that wants to do tourism. Travelers sometimes, have different purposes rather than just exploring new cities. The reasons could be many, but definitely all of them share a need to stay over somewhere else than home.

-2 Hosts: These include owners or renters who are willing to rent out their places. The reasons vary as well. They might want to make some money out of an unoccupied space or simply they just want to meet interest people. Whatever the reason is, all hosts are looking to list their current place on Airbnb.

Both -- travelers and hosts, are the main target market of Airbnb.

Airbnb Guests Stay Longer And Spend More Than Hotel Guests

Challenge

When Airbnb created a community marketplace for people to post, browse, and book unique accommodations around the world, it revolutionized the travel industry. To acquire customers for its unique marketplace, Airbnb needed to reach and educate users about how the service worked, and scale it globally.

SWOT Analysis

WEAKNESSES

-the prices initially quoted exclude Airbnb's service fee, which is around 10 per cent of the cost of the booking.

-organization problems between hosts and travelers

Conclusion

OPPORTUNITIES

-Airbnb's perception is considered cool. Airbnb offers a unique alternative to traditional rentals and accommodation.

-Global reach on the internet

-Local City partnering with tourism guides and other tourist services

-A lot of options for travelers and the unique advantage of experiencing the 'real' culture and society.

-As a pioneering Sharing economy business model company, Airbnb are defining the rules for this model.

Airbnb

thank you for your attention...

if you have any question, i'll be glad to anwer

SWOT Analysis

Presentation by:

Fortunato Greco

email:

26fortunato.greco@gmail.com

STRENGTHS

-offers a unique experience beyond commercial hotels

-24/7 customer service

-good alternative in high-traffic tourist events

-People get the opportunity to increase their income when renting out their rooms

-the accommodation can be massively cheaper than staying in a hotel.

-reviews posted by previous guests give confidence

-office around the world

-reputation brand

-possibility to cook by themselves in the house to save money

SWOT Analysis

THREATS

-There are many companies copying the business model and services provided by Airbnb: 9flats.com, wimdu.com, clickandrent.com, travelrent.com and tvil.ru

-Legal issues surrounding taxes, health and safety laws are been used to discredit the company

-Social Media and the threat of horror stories going viral

-travelers that could destroy homes and apartments

introduction:

-company profile

-users target

-challenge

-SWOT Analysis

sources:

prezi.com

airbnb.com

northwesternbusinessreview.org

dailymail.co.uk

http://airbnb-marketing.blogspot.it/

Airbnb presentation