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ALDI - A global player

SOURCES

Why is ALDI a global player?

-Stores all around the world

->more than 8000 stores in Europe, USA & Australia

->Estimated earnings per year = 40Mio$

-Adaptation to the different needs of different countries

-e.g. pawn system in Germany <-> HOFER in Austria

-https://unternehmen.aldi-sued.de

-https://de.wikipedia.org/wiki/Aldi

-http://www.stern.de/wirtschaft/news/aldi-das-stille-imperium-3228662.html

ALDI in general

Content

The Nord/Süd-discussion

-Aldi in general

-Why is ALDI a global player?

-1961 ALDI was splitted into ALDI-Nord and ALDI-Süd

->Supposedly because of the discussion if cigarettes should be included into ALDI's assortment

-Theo assumed the ALDI-Nord-stores and sold cigarettes

-Karl assumed the ALDI-Süd-stores

-At this time there were 300 stores in west Germany, which generated about 90 MIO DM

-founded in 1913

->First store openend in the garage of the Karl Albrecht

->Firstly they still sold baked goods

-After the 2nd world war the ALBRECHT-Brothers Karl and Theo assumed the store

->Aldi expanded and they opened the first warehouse

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