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SIC - Science marketing
3
Conclusions
THANK YOU!
podaril@tacr.cz
776 133 652
What is science marketing? Why should we do it?
What is marketing?
The process by which companies create value
for customers and build strong customer relationships
in order to capture value from customers in return.
Kotler and Armstrong (2010)
Marketing is the management process for identifying,
anticipating and satisfying customer requirements profitably.
The Chartered Institute of Marketing (CIM, 2012)
vs.
ONLINE
OFFLINE
Customers (target groups)
1. application sector = companies
2. public (incl. media)
3. state administration (EU, politics, grant offices..)
1. go to www.slido.com
2. enter a code:
#VaVmarketing
Science marketing
What is the situation in the Czech republic?
Can we compare with the rest of the World?
CASE STUDIES CZECH REPUBLIC
CZE Case studies
Byznys s Inovacemi
Zrychli.net
Future of marketing?
Nezkreslená věda I.
Kappa
Fuckup nights
Hackatons
TA.Di
Brain&Breakfast
1.
2.
3.
working in groups
ART
Byznys s Inovacemi
Zrychli.net
O důvěře...osobní příběh
- microsite
- video
- conference
1.) #ceskyNAPAD
2.) Zrychli.net
3.) TA.Di
4.) Byznys s inovacemi
5.) Fuck up nights
6.) Hackatons
7.) Brain&Breakfast
8.) Kappa
- conference
- invitation
- video
- media
4.
6.
5.
1. article (title and perex)
2. campaign
MAR-TECH
Nezkreslená věda I.
Biospot
#českýNÁPAD, TA.Di, eventy
OFFON
ON OFF
OFF
OFFON
ON
OFF
Biospot
#ceskyNAPAD
- microsite
- video
- hashtag
OFF
ON
Martin Podařil
Impact Hub Prague, October 2018
Why me?
Harvard
Brussels
Warsaw
Shanghai
MIT
Cambridge
Oslo