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BOOK
EXPERIENCE
BOOK
- offers from local tour operators
EXPERIENCE
- lack of information (English)
- quality of tour guides
(What they say?)
- lack of interpretation
- no facilities, education centers
- not easy access
- no integrated marketing
- master plan
- reconstruction
- research
- scientific work
- authenticity
- events
CONCLUSION
How the guides performances impact the visitor experience?
What innovative ideas would you use to interpret the site?
Q&A
SELFIEEEE
What to do?
Lima
Caral
www.visitperu.com
CUSTOMER JOURNEY
last update
REMEMBER
PLAN
Travel to:.........................................
Caral-Supe, Peru
Cottbus, BTU
Address:......................................................
Anna
Name: ...........................................................
Juan
Martín
Réka
Vale
COLLECTING INFORMATION
Provide visitor services/platforms and ensure tourists find it!
PLAN
DREAM
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REMEMBER
CRM
What can the destination do at each stage?
Branding
Marketing
Brand: unique combination of product characteristics & added values
Branding
Target market
- the key to differentiate a site
- a unique, valuable tourism attribute in the minds of potential customers
Unique
Selling
Proposition
OUV
USP
6 pyramids
unique musical instrument
5000 years
Why should I visit the Caral-Supe and not other site?
UNESCO site
"
Positioning of Caral as a world heritage site and successfully preserving the cultural area of the heritage and the archaeological sites in their intangibility and cultural value.
"
VISION
Position the destination among other similar products