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The meat business leading the Company was established in 1939 by the Brener family, which Alpha acquired its core brands including "FUD", "San Rafael", "Iberomex", "Chimex" and "Viva". Alpha acquired the Company in 1980 and to date holds 100% of the shares.
The Company is engaged in the production, marketing and distribution of cold meats, cheeses, yogurts, chilled, frozen and beverages. In 2013, consolidated net sales totaled $ 48.989 million of Pesos.
Sigma is a sub-company of ALFA, then the evolution of the company mentioned in the table below
Sigma food has a strong presence in the market reflect that more resources should be focused not only on the distribution channels but also unsuccessful in those products that are at risk of disappearing from the market.
It is necessary to be innovating and finding the best answer that is ideal for the business or service.
For any company or business that wants to improve or produce more. Need to make a well-crafted work of goals, which would not guarantee improved business or service.
The Company estimates that Mexico's retail sector is highly fragmented and, despite the presence of several national and regional retail chains, the traditional channel continues to be the main channel for food distribution
For this reason, the producers of cold meats and dairy, as the Company's distribution strategies designed to use that channel.
The Company invests significant financial resources each year in order to increase the range and efficiency of your network. This has allowed him to have a high presence in traditional stores.
• Become the majority Company perishable producer
• Produce products first necesitad
• Expand your customer base and potential customers search
• Increase your sales with little regard to their successful products
• Leader in the distribution of perishable foods
• Increased market presence
• Sigma Alimentos has a large distribution network and strengthen its sales
• It has a wide range of product mix
• It has a large amplitude in terms of advertising.
The Company is committed to its consumers looking to always exceed their expectations. Focused fully satisfy your needs and adequately communicate the benefits that give their products. Capture the attention of consumers is increasingly challenging.
Over time the company has developed a range of brands and products with the goal of being the best solution for consumers.
The Company produces, markets and distributes other products including chilled ready meals and pizzas. Participates in this market since 1995
The Company also maintains an import and marketing of unprocessed meat and bakery operations for processing meat raw material.
The line of dairy products is mainly composed of cheese and yogurt. It also has butter, margarine and cream.
The strengths of the company and the synergies gained through its chilled distribution network allowed him to venture into the cheese industry in 1993.
In the business of yogurt, it produces and markets a variety of types and flavors, such as natural smoothie, fruit smoothie, "light", digestive pro, "petit suisse", "Greek" and desserts, among others. The Company has developed a wide range of presentations to suit the tastes and purchasing power of consumers.
• The dairy market has expanded to attract competitors
• In its costs, it is vulnerable to constant economic changes
• Positive / negative influences Alfa regarding economic issues
• Growing bargaining power of customers and suppliers.
• Ongoing training
• Lack of membership in some brands.
• Does not have own patents
• Slight advertising their products
The Company sells hams, sausages, bologna and bacon, among other products, using pork, beef, and poultry as the main raw material. Company brands enjoy strong consumer recognition and are tailored to meet the needs of each market segment to which they are focused.
In Mexico, several brands are distributed domestically and to other regional level, with the operational capacity to compete nationally in all market segments.