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Digital Media Sectors
1
FILM
The UK film sector is a diverse industry with an international reach. UK films range from small indie productions to multimillion pound blockbusters.
SECTORS
MEDIA
BTEC L3 | CREATIVE MEDIA PRODUCTION
PUBLISHING
The publishing sector contains a number of diverse sub-sectors, including:
Advertising and marketing now encompasses a range of platforms, including traditional press and broadcast outlets as well as new and emerging technologies such as social media, mobile, web and native content.
- Press and current affairs
- Magazines/E-Magazines
- Book publishing
- Online publishing
ANIMATION
Animation is now used across the creative industries. Although used in television and film, animators are increasingly involved in producing work for the video games industry, web design, marketing/advertising and for a variety of online functions.
RADIO
Radio is still going strong with hundreds of national, regional and local radio stations across the UK.
Recently the sector has seen the emergence of DAB and internet stations to compliment traditional FM/AM output.
Although the vast majority of stations are music-based, there is a growing number of speech-based station which cover comedy, current affairs, sport and drama.
Much like other broadcast outlets, radio has not escaped the on-demand revolution. Most programmes can be heard via an on-demand platform and podcasting (a type of downloadable radio broadcast has grown and grown.
TELEVISION
There are now more television channels than ever. Television now includes mix of terrestrial channels and cable/satellite channels.
Although live television still pulls in massive audiences. Increasingly more and more television programmes are moving to on-demand platforms
ADVERTISING & MARKETING
UNIT 7:
UNDERSTANDING THE CREATIVE MEDIA SECTOR