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Let's Talk About Tourism

Comisión de Fomento al Tursimo del Estado de Sonora
by

ruben navarro

on 30 August 2013

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Transcript of Let's Talk About Tourism

Let's Talk About
Sonora is
STRONGER
¿Why is Sonora stronger?
If we compare this with the previous administration and the rest of the country, we can proudly say that Sonora is one of the strongest states in:

- Economy
- Tourism
- Health
- Productive Infrastructure
- Security
- Education
- Employment generation
Average annual growth rate in Mexico, for the past three years.

Source: INEGI
ECONOMIC GROWTH

Average annual growth rate in Sonora, during the last seven state administration and its projection.


3.3%

2013-2015

2009-
2012

6.0%
Source: INEGI

ECONOMIC GROWTH

7.0%
Source: Goverment Report 2012
¿Why is Sonora stronger?
In 2012, the average income per person, ascended to $11,375 dollars,
exceeding by 32% the average income that was earned from 2003 - 2009.
This level of income is the highest in the history of Sonora.

Alamos Alliance Summit.
February 2013

“Sonora for the past three years has maintained a growth rate of 7% well above the 2.9% previous growth”
Nicolás Arditto Barletto, former President of Panama.


2009-2012

Total generation of employments in Sonora, during the last five state administrations and their projection.

93,627

166,875

Source: IMSS
ABOUT EMPLOYMENT GENERATION
2013-2015

170,000
The safest state of Mexico's border.
Thanks to the joint work between society, Federal Government, the States and the municipalities.
Sonora was one of the first states to achieve accreditable State Police.
¿Why is Sonora stronger?
Security:
2012
2009
¿Why is Sonora stronger?
National Criminal Index
TOURISM
More than 400 schools Remodeled.
Construction of:
35 Primary schools.
11 High schools.
6 New universities.
Teacher training center (We are the first state in the Republic to have one).
Free school uniforms.
Zero school fees.
Educational scholarships.
Free transportation in three cities.
Education:

¿Why is Sonora stronger?

Education:

Sonora has the first place in the “Prueba enlace” (National Assessment of Academic Achievement in Schools) in national basic education and is among the top in school and college level.

¿Why is Sonora stronger?

Education:

¿Why is Sonora stronger?
In the advance of Inclusive Education Performance Index (IDEI) of the States 2009-2012, Sonora Elementary won first place and second place in high school.

In its Inclusive Education Performance Index (IDEI): of progress in the States 2009-2012, "Mexico First" concludes: Sonora is one of the states that has shown better educational performances nationwide, with major advances.

CITIZEN SERVICE
- Based on the good results of the agencies of the State Government which provide services to citizens, SONORA OBTAINED THE FIRST PLACE IN QUALITY CITIZENS SERVICES.
- Rating 8.8 above the National average of 8.1.



Source.- INEGI
¿Why is Sonora stronger?
¿Why is Sonora stronger?
- SONORA obtained Third Place in Regulatory Improvement.

     "Sonora State continues being at the forefront, to give the opportunity to companies and future generations to find an ideal place to have prosperity and quality of life”
Lic. Guillermo Padres Elías, Governor of the State of Sonora.
Source.- INEGI
REGULATORY IMPROVEMENT
¿Why is Sonora stronger?
- Building 3,161 projects, that are under construction or already built that can be seen throughout the state, totaling more than $ 17,500 million pesos.

Infrastructure:
¿Why is Sonora stronger?

THE HIGHWAYS:
The rehabilitation of the 4-lane highway and new highways, one made of concrete from Navojoa to Obregon.

-4 new distribution roads already constructed:
3 in Hermosillo
1 in Nogales

Infrastructure:

¿Why is Sonora stronger?

HEALTH
The construction of four new hospitals:
+ 1 in Caborca
+ 2 in Hermosillo
+ Cancer Hospital in Cajeme (IMSS)
+ ISSSTESON Polyclinic in Hermosillo

Sonora was the first state to achieve the white flag in health.
More hospital infrastructure
First place in quality in the hospitals


Infrastructure:

¿Why is Sonora stronger?

SPORTS
The Sonora Stadium construction, the most modern in Latin America.

Infrastructure:

¿Why is Sonora stronger?
Infrastructure:
"SONORA SI"
Advance in more than 80% of the 22 major projects of the program, "SONORA SI"
The Aqueduct Independencia
The drilling of deep wells in the Valle del Mayo, and in other regions of the state.
Waste water treatment plants in Nogales
The coating of the Huatabampo channels, that will prevent it from flooding again.
In Cananea the Aqueduct Ojo de Agua, which guarantees 24-hour supply.


Tourism Infrastructure:

¿Why is Sonora stronger?
Yécora
Source: COFETUR Y SECTUR

Rayón
Bacoachi

Aconchi
Baviacora
Cajeme
Sahuaripa
San Pedro de la Cueva
Magdalena de Kino
Álamos
Carbó
Nogales
Arizpe
Pto. Peñasco

Santa Ana

Bahía de Kino
23 Supported Municipalities

23 Supported Municipalities

Source: COFETUR Y SECTUR

Caborca

Ures
Quiriego
Guaymas
Saric
Trincheras

San Luis
Rio Colorado
$25’ 000,000

TOURIST CORRIDOR “PASEO DEL MAR”

PUBLIC BEACHES IN MIRAMAR

¿Why is Sonora stronger?

Tourism Infrastructure:

¿Why is Sonora stronger?

Tourism Infrastructure:

2012 INVESTMENT: $ 6’ 000,000 pesos

Santa Ana
INVESTMENT STAGES:

TECHNICAL DESCRIPTION:
Projection No 1

Impact of the project / Photo

INVESTMENT: $ 9’ 000,000 pesos

Chapel San Francisco
" 4TH. URBAN IMAGE STAGE; MAGDALENA DE KINO, “SAN FRANCISCO JAVIER " CHAPEL BUILDING. (2012)

Magdalena

Plaza B. Juárez

INVESTMENT: $ 3’ 000,000 pesos

" 4TH. URBAN IMAGE STAGE; MAGDALENA DE KINO, “SAN FRANCISCO JAVIER " CHAPEL BUILDING. (2012)

Magdalena

SONORA

Total Investment: $ 15’000,000 pesos

In downtown: we have improved the sewer, water pipes, underground cable telephony services, street lighting, and paved the roads with hydraulic concrete, built concrete roads, sidewalks and remodeled the Museum.
Infrastructure in Nogales

Tourism Promotion:

Advertising Total Comparative
2003 – 2009 vs 2010 – 1012

¿Why is Sonora stronger?

¿Why is Sonora stronger?
Cinematography 2010 - 2013:

MAGDALENA:
So far this administration has taught courses on topics such as:
Hygienic food handling
Reception
Introduction to magical towns
tourist Police
Cultural Tourism
Quality of Service
tourist culture
guests Attention
Design and management of cultural routes and tourist routes
 
Also 3 companies have been certified with the distinctive H in Magdalena and Santa Ana.
NOGALES:
Tourist Police
Hygienic Management
health tourism Attention
Guests Attention
Developing skills in rooms division
Quality and tourist culture
Also have certified a total of 34 companies with the modernization program (M) in health tourism.
And more than 15 companies with the H Certificate

¿Why is Sonora stronger?

Triaining courses in Magdalena and Nogales 2009 - 2013:
Started in June 2010 – June 2013

ECONOMIC FLOW
ROOMS OCCUPIED
# TRAVELERS
MEALS SERVED
# TRAVELS
Program: “Turismo para Todos”
¿Why is Sonora stronger?
Situation of the hunting in Sonora:
Hunting Tourism
Headbands issued by season by State

Comparative Analysis

HEALTH TOURISM
Source: “Medical and health tourism in the north border of México” June 2013, Baja California Tourism bureau.
Medical tourism is a global phenomenon that is taking a big boom in Latin America because of two primary factors:
The moderate prices in health care.
The proximity of many countries such as the United States and Canada.

The volume of patients and their companions traveling for health reasons has increased from 25% to 30% annual and the earnings from 37% to 40% each year.

At the border such activity is not new.
Most requested services at the border are Diagnostic services, check ups, pharmacy, dental, spa and ophthalmology.

According to an “INTERMED” survey:
6000 patients visit nogales each year, and
the estimated economic impact is off $14,424,000 USD
To make further progress
is required to make decisions …

* Estimated Closure.
* Consider direct bank debt, debt “Plan Sonora Proyecta”, and liabilities other than bank.
Behavior of the direct public debt of the state government. (Figures in millions of pesos at the end of every six years).

THIS IS HOW WE RECEIVE THE STATE…

without enough budget (2012)

Impact:
less income
$ 1,500 millions of pesos
THIS IS HOW WE RECEIVE THE STATE…

What decisions did this government make?

In August 2010, a proposal by the Executive of the State was approved by the Congress: to restructure the debt inherited from the past administrations.
Significant savings were achieved.
Under the terms of the restructure: grace periods were agreed (two years for the payment of the debt (expired in 2013) which represents $1,600 million pesos

Diagnosis of the financial situation received (public accusations)
Debt Restructuring
Austerity Decree 2012. Savings of 350 Million Pesos
Government program "Ciudadano Responsable" (responsible citizen) and long-term thinking.
Vision of the State for future generations
Difficult but correct decisions
Austerity Decree 2013. Savings of 700 Million Pesos

Has the government of Sonora acted with responsibility?
What results will we have this 2013?

Budget 2013:
"SONORA SI".-
Water 24 hours for Hermosillo.
Nacozari Garcia`s Bicentennial Dam.
Los Pilares Dam in San Bernardo, Alamos.
Aqueduct to provide water to : Alamos, Navojoa, Etchojoa and Huatabampo.
Industrial Park and Fiscali precinct in Cajeme.
Increased investment in highways (Guaymas, Empalme , at the Sierra, in the Valleys and in the border regions)
Investment in clean energy to be at the forefront.
Investment in livestock and agriculture.
Public Transport.
Gas Pipeline.
Mexican Home Port in Puerto Peñasco.
Investment of 100 million pesos in Tourism Infrastructure in Municipalities of the State.
Convention Center in Guaymas - San Carlos. Program: "Turismo para Todos" (Tourism for all).
National and International Tourism Promotion.




Investment: more than 2 billion pesos to pave 5 million square meters across the state.

The paving program is unprecedented in the state of Sonora.



Pavement Program
What results will we have this 2013?
“The people of Sonora never gives up. The people of Sonora have never shown weakness and have faced adversities with strength, unity and with a very clear objective which is a great future for Sonora".

Guillermo Padrés Elías,
Governor of Sonora

! THANK YOU !
Nacional
2011
Sum 2010-2012
1,037
409,130
46,295
22,657
$ 68’ 431,125 pesos
Hunters who visit Sonora each year:
5000
Average spending:
4,650 dlls.
UMAS registered in Sonora:
1500
Active hunting ranches:

500
Minor Hunting:

Dove, huilote, ducks, geese, white winged dove, purple, wild quail.
Major Hunting:
Bighorn sheep, mule deer,white-tailed deer, wild boar.
Hunting season:
2011/12
Headbands issued:
7,034
Industry flow for hunting season:

$ 31 million dlls.
Headbands issued by season by State
GDP of Mexico since 2010.
(% of real variation compare to the same period of the previous year)
benefit
benefit
Doble or above national average
Above the national average
Between the national average and the objective
National Average
Objective of 25 % vs national average
Doble or above national average
Above the national average
Between the national average and the objective
Objective of 25 % vs national average
National Average
Full transcript