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Principle of Design: Emphasis
11
Value
5. Which shape stands out the most? Why?
6. What part of this drawing stands out the most? Why?
7. What do you think the message of the drawing?
8. How does value help with this message?
Value
Value- describes how light or dark a color is
value scale
To create strong contrast, choose values that are far away from each other on the value scale
Color
When using color to create contrast, the intensity of color is very important.
think of intensity in terms of a color's "brightness"
Adding white or black to a color decreases its intensity.
Colors that stand out from their surroundings is an effective way to create emphasis.
Color
Contrast
Color is a very powerful visual element to create emphasis .
Color is often the first element that's noticed. Advertising companies have researched how color impacts people's decisions when choosing products.
"When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products."
-Source: Secretariat of the Seoul International Color Expo 2004
Artists have been using color to create emphasis long before advertising came along
How to Create Emphasis
Color
Contrast refers to the arrangement of opposite elements in an artwork to create visual interest
When creating emphasis with contrast, the more contrast being used, the more it stands out
An artist creates contrast using:
Value
Color
Size
An artist uses certain methods to guide the viewer's attention to the visual element that will help explain the message.
There are many ways to create emphasis, but this lesson will focus on CONTRAST
9 . What is the most important thing in this painting?
10. How is color being used to emphasize the most important thing?
11. What is the message of this painting?
12. How is color used to tell the message?
Size
Size can also be used to emphasize the most important element.
What is Emphasis?
13. What is the most important thing in this photograph?
14. How is size being used to emphasize the most important thing?
15. What is the message of this photograph?
16. How is size used to tell the message?
An artist’s purpose is to communicate a message through visual elements.
Emphasis is one of the ways an artist can communicate a message.
Watch the video to find out more about emphasis:
Resources
http://www.colorcom.com/research/why-color-matters
http://helloartsy.com/creating-emphasis/
17. What is the most important thing in the painting?
18. How is size being used to emphasize the most important thing?
19. What is the message of this painting?
20. How is size used to tell the message?