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Tesla Corporate Social Responsibility
544
- Incorporated July 2003
- Designs, develops, manufactures and sells
- electric vehicles and energy storage products
- 125 stores and service locations in more than 35 countries.
Mission:
“to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”
CEO Elon Musk
Tesla Motors, Inc
Consumer Social Responsibility
Products
Model S Sedan
Model X SUV
Powerpacks & Storage
Organization
Harsh Patel
Maryann Hooper
Florida Institute of Technology
Organization represents the company itself.
Includes the motives, business plans as well as financial management.
Pillars of CSR
1. Diversity & Inclusion
2. Environmental Sustainability
3. Global Enrichment
4. Governance
5. Organizational Health
6. Philanthropy
7. Supply Chain Integrity
Timeline
2003: Founded by Martin Eberhard and Marc
2004: Elon Musk joins the board
2008: Tesla Roadster production
Four Sectors of influence
2009: Model S revealed.
Efforts in Global Enrichment and Environmental Sustainability
There are four sectors of influence for a company.
Each increasing in size and scale.
- Organization
- Community
- Industry
- World
Risky move: In 2014, Tesla released their technology patents
- Musk claimed it was to accelerate the reduction of greenhouse gas emissions
- Other companies to use this technology and increase affordability of electric cars
Big payoff: Stock price jumped dramatically in the days following patents release
Tesla's sacrifice not only helped the company but will provide access to sustainable technologies for many more