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P&G's Tide Case Study
30
Transcript
P&G's
Non-price competition
Features of the market
Quality competition
Washing detergents market's share
Customers typology
Global market's segment
Who buys the product
Reputation of the company
Percentage of the available market that choose P&G's Tide
Where is the product consumed
&
Where it could be consumed in the future
Categories
Developed
markets
Developing
markets
Promotions
Innovation
Main market's features of the product
Availability
Advertising Competition
High demand
Many substitutes
High elastic demand
Well organized and spread retail system
Huge possibilities in developing markets
Company Research
Demand Factors of the market
Factors that influence Production Cost
Wages
Materials
Cost of complementary materials of production
Complements
Substitutes
What is actually needed with or for the product
Other detergents or washing powders available in the market
Rent
Supply and cost conditions
Preference factors
Taxation
Advertising
People’s tastes
Reputation of the company
Technology
Input prices
Sellers
Non-price competition
Features of the market
Factors that influence Production Cost
Demand Factors of the market
Supply and cost conditions
P&G
Procter & Gamble
Range
Features of the market
Features of the market
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