FB4BIZ

Profiles

Pages

Getting Started

Settings

Content is the core to a successful Facebook marketing strategy

Content is the way you build the long term relationships with customers

Your content must keep customers engaged

Aim to beat their content fatigue - give them content that stands out amongst the endless stream of their friends lunch updates, drunken photos and Farmville help requests

Before you add new content, ask yourself - will our audience find this interesting/funny/insightful/useful?

ENGAGEMENT IS KEY

Content

Applications

Apps are a good way of creating a more engaging Facebook Page.

Some apps come pre-installed on your Page where as other apps can be installed from the Facebook App directory.

Welcome pages help your Facebook "fans" find out about

your business quickly and easily.

You might want to use it to great them with a video or

you might use a welcome page to make fans aware of a

promotion.

Widgets

Like Button

The Like button lets users share pages from your site back to their Facebook profile with one click.

Send Button

The Send Button allows your users to easily send your content to their friends.

Comments

The Comments plugin lets users comment on any piece of content on your site.

Activity Feed

The Activity Feed plugin shows users what their friends are doing on your site through likes and comments.

Recommendations

The Recommendations plugin gives users personalized suggestions for pages on your site they might like.

Like Box

The Like Box enables users to like your Facebook Page and view its stream directly from your website.

Login Button

The Login Button shows profile pictures of the user's friends who have already signed up for your site in addition to a login button.

Registration

The registration plugin allows users to easily sign up for your website with their Facebook account.

Facepile

The Facepile plugin displays the Facebook profile pictures of users who have liked your page or have signed up for your site.

Live Stream

The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.

Using Facebook on your Website allows you to create a more personalized, social experience using Social Plugins such as the Like Button and simplify your registration and sign-in process using Login Button and Registration Plugin

Policy

- Policy helps avoid PR disasters

- It gives all employees clear understanding of the business objectives

- Employees know what is acceptable and what is not acceptable when online

Ads

Insights

“Insights provides Facebook Page owners …with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners …are better equipped to improve their business with Facebook.

Overview

Users

Interactions

Contact Tab

YouTube for Pages

http://www.facebook.com/AddGoogleMap

Finding Apps In FB

RSS Graffiti

Pagemodo.com

Involver.com

AppBistro.com

Payvment

http://developers.facebook.com/

Sourcing Content

RSS Feeds

YouTube

Reddit.com

Forums

Blogs

VS

Facebook Pages

Business must have Pages - creating a profile violates Facebook's terms of service.

Pages allow individual users to become fans

Pages have limited access to individual profiles

Profiles have to accept friend requests. Pages do not have to accept fans.

Pages can update their status (which gets shared with fans)

Pages can be set to allow fans to write/share pictures/share videos on the wall or not

Businesses can personalise the look of their Page by installing applications to their Page.