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- improve the business of Celcom is by build their system effectively and efficiently. It can be achieved by study of the internal and external environment of market place.
- Celcom also need to improve their coverage. There are a few areas that still face with the problem of coverage
- Create and increase the loyalty of the customers. Celcom can make a loyalty program such as a special club for their user. Offer more discount to the customer by creating a Celcom customer card.
One of the negative factor that affect the company are:
Subscriber War Business Practices
• To respond to user needs, the industry engaged in subscriber war business practices. Three years ago that Celcom was still very much a struggling entity. It was on the verge of decline in terms of revenue and subscriber base.
Enter the Smartphone War
• Celcom CEO, Dato Seri Mohammed Shazali Ramly said the company infrastructure can support the device but a big hurdle to securing the iPhone deal is the commercial terms that both parties cannot agree on.
CONCLUSION
- Celcom is one of the market leaders in the industry. Currently Celcom provides many products and services that suites different customer needs, ranging from economic, business, and family and leisure satisfaction
- Celcom’s popularity and quality services has helped draw more customers to the company through customer relationship and brand loyalty as well as able to compete with other industries such as Maxis, Digi and uMobile for a better network coverage and generate more revenues in the future.
• Celcom lost market share to Maxis. Celcom only subscriber share at31%, meanwhile Maxis was able to maintain its subscriber share at42%.While Digi subscriber only at 27%.
The company scope have two vision which is first growth in global telecommunication service industry.
• Celcom claims to have the widest and most extensive coverage nationwide, compared to other cellular services in Malaysia.
• Expansion of users
Second, initial offering in other countries.
• Success in Sri Lanka and Pakistan.
• Also success in 10 other country
- Celcom started its operation as STM Cellular Communications in 1988 with Fleet Group and Telekom Malaysia as shareholders.
- Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia.
- Celcom is one of the largest telecommunications service providers in Malaysia and the region. Its core business remains prepaid and post-paid mobile voice services.
STRENGTH
Our company strength are cheapest postpaid plan between others telco
company.
• This plan is most suitable for users who are only allocated with minimum budget for the monthly phone bill.
• Offers you the lowest postpaid plan in Malaysia with commitment fee as low as RM20 per month.
Second is Larger Asian Telecommunication Company.
• Celcom Axiata has controlling interest in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore and Iran.
• In addition, the Malaysian grown holding has states in non-mobile telecommunication operations in Thailand and Pakistan.