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The Rhetorical Triangle
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Pathos
Pathos Example
- Comes from the Greek word meaning “suffering”
- Attempts to convince the audience by forcing an emotional response
- It can appeal to a positive or a negative emotion
- appeals to hopes, dreams, fears, worries, beliefs, or ideals
- How is the speaker trying to make the audience feel, and how might it affect what the audience thinks or does?
Pathos Example
What are some of the ways that this commercial makes an emotional appeal?
Small Group Practice!
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Your poster needs:
- The name of the appeal
- A definition of the appeal
- An explanation of how your ad is using a certain appeal
- Imagery to represent your Appeal and your Ad
- Everything should be in pen/marker/colored pencil/crayon
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The Rhetorical Triangle
Label the following as Ethos, Pathos, or Logos.
Class
Practice!
1. Miley Cyrus appears in Oreo advertisements.
2. Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
3. Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community.
4. If my age doesn't convince you, at least consider that I am your grandfather and I have your best interests in mind.
5. Cardiologists recommend Ecotrin more than any other brand.
6. My coach suggested I cross-train to work different muscles.
7. Smoking around kids is dangerous because the defenseless children are exposed to dangerous and deadly chemicals.
8. Michael Jordan is better than LeBron James because Jordan won six championships and James has only won three.
9. Hybrids are a good choice because of the increasing gas prices.
10. Hybrids are a good choice because they keep our world and our environment safe and happy.
Can you identify which image is best using which appeal?
Logos
Ethos
- Comes from the Greek word meaning “logic”
- An appeal to logic and reason
- It convinces the audience that you/your claim is rational and factual.
- How is the speaker showing that the claim is well-researched and thought through?
Ethos Example
Logos Example
- Comes from the Greek word meaning “character”
- It convinces the audience that you are reliable and trustworthy.
- An appeal to trust in authority, credibility, and expertise
- How is the speaker convincing the audience to trust them?
Logos Example
Ethos Example
Can you explain how this video is appealing to logic?
Can you explain how this video is appealing to ethos?