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Red Bull Marketing Strategy
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Red Bull Marketing Strategy
Target Market
Business
Product
Young men mostly with extreme sports
The Energy Drink
- Energy Drink
- Involved in multiple Industries
such as:
- motorsports
- bike
- snow
- skate
- surf
- adventure
- music
- eSports
The Idea
College students
Promotion
Events
Place
Improvements
Price
Sports Team Ownership
Main Stream Sports
- would it effect the Red Bull persona of being "extreme"?
Originated in Austria
-8oz Red Bull cost approximately $2.99
-8oz Monster cost approximately $2.50
-Red bull holds 43% of market share
-Monster holds 39% of market share
Currently sells in 166 Countries
Celebrity Endorsements
Can be found in local grocery stores, gas stations, events, ect.