Graffiti

Rhetorical Situation

Genre Context

Purpose:

• It varies and has grown over the past years.
• Includes gang marking, expressing political opinions, artistic skills, and boredom.

Audience:

• Appeals to younger generation
• Many older people consider it vandalism
• General audience

• Graffiti is an art form that quickly became popular all over the world.
• The first modern graffiti writer is widely known as Cornbread, a highschool student, started tagging city walls for a girl (1967).
• Graffiti by definition is known as a defiant and public exhibition.

What is graffiti?

The Oxford Dictionary considers graffiti to be "Writing or drawings scribbled, scratched, or sprayed illicitly on a wall or other surface in a public place."

However for the purposes of this presentation we will expand this definition.

Genre Conventions

Elements of Genre:

• Brief, usually no more than a few words
• Heavy reliance on visuals

Style: Colors, shapes, edges, etc.

determine tone and voice

Design: Images help relay

message

Sources: No sources. Original

pieces

Graffiti

By: Abby Galiardo, Karlie Wright, Laura Orjuela, and Michelle Finneran

Rhetorical Appeals

Rhetorical questions

Ethos

Logos

Pathos

• Correct conventions
• Signature look
• Address relevant issues

• Colors to evoke emotion
• Images
• Use of satire

• Relates to current issues
• Appopriate location

• Do you think graffiti is an effective tool to spread a message?

• In what way would graffiti be both effective and ineffective when using it to portray a propaganda message?

• How has graffiti evolved?

Examples

Styles of Graffiti

Benefits and Limitations

of the Genre

1. Tag/ Tagging

2. Throwup

3. Blockbuster

4. Wildstyle

5. Heaven

6. Stencil

7. Poster/ Paste-up

8. Sticker (slap)

9. Piece (masterpiece)

Early forms of graffiti

Art for art

Benefits:

"kilroy was here" is one of the first forms of graffiti. It first appeared during WWII, thought to have originated by a US solider.

• when done in a common area it leads to many people seeing the message.
• can be visually appealing

Gang Graffiti

Political Graffiti

Logos:

• Location
• Current issue

Ethos:

• Appropriate timing
• Genre conventions

Pathos:

• Facial expression
• Flies
• Poop

Ethos:

• Follows genre conventions
• Accurate representation

Logos:

• Location

Pathos:

• Color
• Smile

Ethos:

• Genre conventions

Pathos:

• Not many colors
• Secretive
• Not inviting

Logos:

• Location

"A mural of Venezuela’s late president Hugo Chavez is found in Catia, a slum in Caracas. The Venezuelan government commissioned collectives of graffiti artists to plaster the city in murals that promoted the Bolivarian revolution and Chavez’s socialist political agenda"

Caracas, Venezuela

"Sureños Cut Throat (SCT) is a local offshoot of the Sureños gang, who admire the Mexican Mafia, a California prison gang. X3 translates to 13, representing M, the 13th letter of the alphabet."

Source: http://discovermagazine.com/2012/sep/25-the-graffiti-code-breaker

Limitations:

• Most graffiti is illegal so it often has to compete with the government
• Its has a negative stigma, when in a place it lowers the personal want to be in that place.

"Banksy’s Dump Trump mural was one of the most recognizable anti-Trump artworks during the election campaign. ‘The mural was a joke and so was Trump. Unfortunately the punchline never came and it’s scary as hell,’ Hansky said in a statement. The mural was erased early this year by the building’s owners – though Bansky has said he’d happily paint it again"

New York City, US

Source:https://www.theguardian.com/cities/gallery/2017/may/17/writing-wall-political-graffiti-banksy-brexit-trump-in-pictures

Artistic Graffiti

(Touristic)

Ethos:

• Genre conventions

Pathos:

• Colorful
• Use of bright colors
• Woman's face

Logos:

• Location

• Graffiti has become such a skillful form of art that is displayed all over the world for the public to interpret and see.
• The graffiti images shown above are a part of an optional tour of graffiti in Bogota, Colombia.
• This area is called the Candelaria, commonly visited by tourist all over the world to enjoy the art that is illustrated.

Genre Presentation: Graffiti