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Vogue
Transcript
Overview
-History
-Target Audience
- Pitching Stories
-Ad Info
History
-Fashion Bible
-1909 purchased by Conde Nast
-Wanted covers to be produced by the best illustrators and photographers
-1973-1979 saw the greatest growth
-1974 covers changed to more provocative poses
Anna Wintour
-1988 became Editor-in-Chief
-Started using younger, more energetic models
-90s started using celebrities
-2007 printed largest edition containing over 800 pages
Other Background
- 20 editions around the world
- 40.4 m readers
Vogue
Pitching Stories
- Review calendar
- Pitch to the right person
- Samples or photos
Ad Info
Target Audience
-Average reader 33 years old
-Average tablet reader 34 years old
-website reader 28 years old
-92% of readers buy designer fashion
- $40, 799 to $226, 642 depending on placement and size
- Can also advertise on vogue.com
- http://www.condenast.com/brands/vogue/media-kit
Vogue
By Olivia French and Francesca Ullram
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