BUSH

Unit 4.4 PRICE

Price leadership

Competition based

Predetory

Going rate

Somewhere inbetween, avarage price.

Loss leader

Market based

Promotional pricing

Penetration pricing

Skimming

Price discimination

When you enter the market you have low price, might be under the production cost.

Example:

Seldom for products. Mostly services.

Psychological pricing