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Establishing Regional Marketing Campaigns
What you have to understand to get this..... The Macro Level
What you see, as consumers:
National
International
Multinationals
Global
Mult
Glob
Mult
N
Mult
Int.
ATL and BTL
Supply Chain Of an Industry
Consumer
Distributor
Retailer
Manufacturer
Consumer
Factory(s)
Owned or Hired..
ATL & BTL
Cohesive Campaign
PRODUCT
LAUNCHES
SEASONAL CAMPAIGNS
Executive
Mgmt
Events
Trade
Approval process of EVERYTHING...artwork, commercials, venue, promotion, discount, media buys, POSM, you name it....
Executive Approval
Executive approval
Product Launch
Media
- New Product/Service- Galaxy S6
- Startup- Squarespace
- Product innovation- New shape coca-cola bottle
Seasonality
3 General
Types of
Campaigns
Implementation
Finalize Campaign Plan
Create Campaign Plan
Agencies
- Blackfriday
- Valentine's Day
- Superbowl
PR
Corporate
Creative
- General brand awareness
- Sponsorships
- Other
Agency Meeting
Creation of campaign plan
Toolkit
Marketing Department
Brief for Agencies
Evaluate ideas
Retail
Agency Meeting
Determine Spend
Marketing Research
Check Aging Inventory
Brief For Agencies
PM
Or recently launched products
Disty
Check with PM/SALES/SCM
Sales
SCM
Establishing Marketing Campaigns
A regional approach for global corporations....and your knowledge!