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Coca-Cola's Polar Bear Advertisement
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Coca-Cola's Polar Bear Advertisement
Coca-Cola was created by a pharmist named, Dr. John S. Pamberton. He created the flavored syrup in 1886 and took it took the local pharmacy, in Atlanta, where carbonated water was added to it.
Sources
- https://www.worldofcoca-cola.com/about-us/coca-cola-history/
- http://www.coca-colacompany.com/stories/coca-cola-polar-bears-turn-20
- http://abduzeedo.com/branding-slogan-wars-between-coke-and-pepsi
- http://www.adbranch.com/coca-cola-polar-bear/
Overview...
The Beginning...
Through each of the ads, positive phrases bring on positive memories for the audience to read so that good times are remind them of a good Coca-Cola.
I believe that he campaign was an overall success as the initial Cola-Cola sales averaged at 9 per day and today's average per day is 1.9 million.
Pamberton later died in 1888, but Coca-Cola lived on as he sold portions of his company to Asa G. Chandler prior to his death. Chandler sent the business into success as the demand for the drink kept sky rocketing.
Evolving...
The Polar Bears Now...
1980s
- "Coke is It!"
- "Catch the Wave"
- "Can't Beat the Feeling"
1993
- "Always Coca-Cola"
2009
- "Open Happiness"
This 2013's Coca-Cola advertisement that was played during the Super Bowl.
The First Coca-Cola Commercial
The creator of this short film is Ken Stewart. He got the idea when he took a glance at his Labrador Retriever puppy. Ken received help from Eugene Yelchin, the Creative Arts Agency, and Rhythm & Hues.
By: Jaida Rice