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Advancing Your Non-Profit Mission with Social Media: 3 Steps for Setting Social Media Goals
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Questions
Twitter: @Nichole_Kelly
The Social Media Firm that Understands Your Bottom Line
Conclusion
Understand
the options
Email Newsletter
Understand Your Mission
Follow Up Call
Align with Your Current Strategies
Referral
Events
Direct Mail
Client Meetings
Generate Revenue
Go to YOUR Audience
Direct Mail
Find Leverage
Points
Partnerships
Keep Clients Happy
Service Clients
Do it well...or go home
Grant writing
Not Harder
Generate Eyeballs
Public Relations
Agenda
Without a clear goal you will find yourself:
wanting to do everything at once,
have difficulty prioritizing projects,
and ultimately fail at showing social media’s value to your organization.
Website
TV Advertising
Networking
PSA's
Radio
Events
Where are you
sending traffic?
Define
Advancing Your
Non-Profit Mission
with Social Media
8:30-9:30 - Understanding Social Media's Role
9:30-9:40 - Break
9:40-10:40 - 3 Steps for Setting Social Media Goals
10:40-10:50 - Break
10:50-11:30 - Interactive Workshop - Setting Social Media Goals, Aligning Resources, Prioritizing Social Media Channels
Agenda
Policies
Staff
your resources
Outsource
Content
Integration
Find Gaps
Defining Strategies and Policies
3 Steps for Setting Social Media Goals
Budget
Priorities
1
Website
Blog
Align
Social Site
the mission
The Social Media Firm that Understands Your Bottom Line
Development
Service
Revenue
Product
Good will
Support
Align
the audience
Education
Help
Foster
Programs
Where is YOUR audience?
career