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High logistics costs in Malaysia derive from poor transport infrastructure and under developed transport and logistics services
Outsources transportation management system
can reduce the cost and improve the quality of logistics
well-handled transport systems since Malaysia has significantly scope for further reducing its transport and logistics costs
Agmo Studio
using a mobile app
Set up a new IT department
buy 9vehicles include 3 isotherm trucks, 3 Tent, Semi-trailer trucks and 3 refrigerated trucks
use top-adhesive-vinyl technology to wrap up
wrap up each sides of the truck
advertisement trucks able to help Nestle Company to enhance brand awareness
Create an app that provide Apple iOS and Andoid
Products
Price
Place
Promotion
Has long term partnership with logistic company
Transport fee is expensive
Become the third party logistic and provide roadway transportation service
Smaller industry does not have strong financial background
Company need roadway transport service
routes are monitored with GPS system
client knows every time the exact position of the transported goods.
offer a cheaper price, share the costs
Provide suitable truck for the products transported
e.g Refrigerated Truck - perishable food
Semi-trailer - non food product, foodstuff
wrap advertising- create the brand awareness, promote our new service apps, QR code and routes
Saving cost and increase income
Enter into the new industry can help Nestle to decrease the affected of changes in consumer behaviour
use the transportation trucks to save the advertising cost
adjust the delivery time and date and then no need coordinate with third party
Invest in logistic transportation
Share other companies transportation’s cost with own transportation’s cost and outsource its transportation management system.
set the price cheaper than the market prices by 20%
Nestle will design and wrap its vehicles that use to provide transport service in order to promote its product and brand.
Able to download this application from Apple Store and PlayStore
let others company to make order, payment, tracking their products, give feedback, contact and know more about the Nestle transport service
invite its potential and interrelated company
prepare the presentation slides
show them the video
Trade Promotion Tools
conduct question and answer section
15% from the first deal
recruit the salespersons
If a company introduce our service to other company, they will get 5% of the deal as commission
uses a personalized approach, tailored to meet the individual needs of the customer
enjoy the food and drink
demonstrate the ways that the service will benefit him
given the opportunity to ask questions
help to maintain a long term relationships with customers
conduct and finish the market test on one day
get direct feedback on the transport service
use one month to follow up their feedback
improve the process of transport service
ask regular salespeople calling on real target customers or walk in the companies
trucks to wrap up with attractive advertisement
label the contact and products information and company logo
create slogan that can easily remember by the consumer
online advertisement in social media several times in a week e.g. Facebook and Twitter
create the product video by showing how our logistic service works
send the detail of our services to the target consumer