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Transcript

Concept Generation

Technical

Market Needs

High logistics costs in Malaysia derive from poor transport infrastructure and under developed transport and logistics services

Outsources transportation management system

can reduce the cost and improve the quality of logistics

well-handled transport systems since Malaysia has significantly scope for further reducing its transport and logistics costs

Agmo Studio

Technology

using a mobile app

Set up a new IT department

buy 9vehicles include 3 isotherm trucks, 3 Tent, Semi-trailer trucks and 3 refrigerated trucks

use top-adhesive-vinyl technology to wrap up

Form of the product

wrap up each sides of the truck

advertisement trucks able to help Nestle Company to enhance brand awareness

Create an app that provide Apple iOS and Andoid

Marketing 4P

Products

Price

Place

Promotion

Product

Where this idea come from?

Vehicles

Isotherm truck

Has long term partnership with logistic company

Refrigerated Truck

Transport fee is expensive

Become the third party logistic and provide roadway transportation service

Target Market

Smaller industry does not have strong financial background

Company need roadway transport service

Features

routes are monitored with GPS system

client knows every time the exact position of the transported goods.

offer a cheaper price, share the costs

Service

Provide suitable truck for the products transported

e.g Refrigerated Truck - perishable food

Semi-trailer - non food product, foodstuff

Semi-trailer

How Nestle Benefit From it?

Design

wrap advertising- create the brand awareness, promote our new service apps, QR code and routes

Saving cost and increase income

Enter into the new industry can help Nestle to decrease the affected of changes in consumer behaviour

use the transportation trucks to save the advertising cost

adjust the delivery time and date and then no need coordinate with third party

Executive Summary

Invest in logistic transportation

Price

Penetration pricing strategy

Share other companies transportation’s cost with own transportation’s cost and outsource its transportation management system.

set the price cheaper than the market prices by 20%

Efficient. Save. Reliable.

Nestle will design and wrap its vehicles that use to provide transport service in order to promote its product and brand.

Cost

THANK

YOU

Group Member

Terry

Monica

Jessmine

Angie

Place

Mobile Apps

Able to download this application from Apple Store and PlayStore

let others company to make order, payment, tracking their products, give feedback, contact and know more about the Nestle transport service

Market Testing

Speculative Sale

invite its potential and interrelated company

Promotion / Market Introduction

prepare the presentation slides

Sales Promotion

show them the video

Personal Selling

Trade Promotion Tools

conduct question and answer section

15% from the first deal

recruit the salespersons

If a company introduce our service to other company, they will get 5% of the deal as commission

uses a personalized approach, tailored to meet the individual needs of the customer

enjoy the food and drink

demonstrate the ways that the service will benefit him

given the opportunity to ask questions

Period of conducting the market test

help to maintain a long term relationships with customers

conduct and finish the market test on one day

get direct feedback on the transport service

use one month to follow up their feedback

improve the process of transport service

Advertising

ask regular salespeople calling on real target customers or walk in the companies

trucks to wrap up with attractive advertisement

label the contact and products information and company logo

create slogan that can easily remember by the consumer

online advertisement in social media several times in a week e.g. Facebook and Twitter

create the product video by showing how our logistic service works

send the detail of our services to the target consumer

Nestle Logistic

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